Apple appears to be planning to become a bigger influence in the world of watching sports as it prepares to announce its TV streaming service next week.
The iPhone-maker invited Sports Illustrated inside its geeky “Sports Ball Room” where a team of employees track pretty much every major and minor sports game in progress. While competitors like Facebook and Amazon are pursuing exclusive rights to air certain games, Apple is taking a different approach. It wants to curate all the must-see moments and alert subscribers when they’re happening.