Apple has changed a lot since 1994 — and so has the way we buy computers. A video posted on YouTube by filmmaker David Hoffman offers a neat time capsule showing customers at a computer store in Palo Alto, California, quizzing a salesman on a then-top-of-the-line Mac.

At the time, Hoffman was working for a startup called General Magic. As part of the team’s research, they went to a local computer store to watch customers buying computers. It makes fascinating — and, depending on your age, very nostalgic — viewing. It’s a great reminder of how much things have changed, too.

If you check Amazon, the Harry Potter books remain big sellers, even approaching a decade-and-a-half since the last volume was released. While Harry Potter: Hogwarts Mystery can’t claim that kind of longevity, the iOS game continues to be a cash machine three years after launching.

According to a new report from Sensor Tower, the game — which launched in 2018 — has reached player spending of $300 million. In Hogwarts Mystery, players create their own characters, and then guide them through daily life at Hogwarts — including attending classes, forming friendships and rivalries, and more.

Apple did it again. It just announced a quarter where it didn’t just beat everyone’s expectations, it blew them away. The Mac had a phenomenal quarter, and so did iPhone and iPad.

But you don’t have to bury yourself in spreadsheets to get the lowdown on what it all means. Just read on.

All great businesses start with a great concept. But after that, it can be difficult to know where to go next. From establishing operations, building an effective marketing campaign and ultimately boosting sales, entrepreneurs face a million challenges.

And while you might know you need help, it can be difficult to know what questions to ask, or where to even start. This lifetime subscription to Startups.com Unlimited gives you the education, tools and advice you need to make your great idea a true business success.

The first three months of 2021 brought a flood of revenue for Apple, up 54% from last year. And profits, too. The company had a successful quarter all around, with double-digit growth in iPhone, Mac, iPad, wearables and services revenue.

A shining star in the results was iPhone revenue, which increased by a whopping 65%. But other product categories increased by even higher percentages.

Limited77’s sweet lineup of wood cases for iPhone just hit the Cult of Mac Store, and you can get yours at a reduced price for a limited time. There are two awesome designs to choose from, with prices starting at just $25. Bag yours before the discount disappears!

Woot is offering refurbished Apple Watch Series 4 units, with edge-to-edge displays and a built-in ECG, from just $179.99 today only. Bag yours before they’re all gone!

Delta Airlines is equipping its flight attendants with an iPhone 12. The handset’s augmented reality capabilities will be used for training as well as locating catering items stored on planes.

We want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

Searching for something in a dark room? You can turn your iPhone, iPad and even your Apple Watch into a flashlight with just one tap inside Control Center. We’ll show you how.

OK, maybe it’s a tad premature to freak out over couples’ setups being some sort of thing now. After all, the sample size here is just one, and we have no intention of carrying out any kind of exhaustive and exhausting survey or study on the matter.

Redditor thateconomistguy presents a “couples study space” where he and his girlfriend pore over economics research side by side under the frames in which they plan to display their upcoming master’s degree diplomas.

We want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

Did you know you can quickly capture a voice memo or audio recording with a simple Control Center shortcut? It’ll save you having to hunt down the Voice Memos app, or from having to place another unnecessary icon on your Home screen that you might not need every single day.

We’ll show you how to get set up.

Wall Street thinks Apple recently finished an amazing quarter. If the analysts are right, the company will reveal on Wednesday the results of a January-through-March period with significant revenue growth in all its products, both hardware and services.

It’s pretty hard to argue against the quality of AirPods and AirPods Pro — especially if you’re a fan of Apple products. Unfortunately, they come with a pretty hefty price tag. And while reviewers across the board can make the argument that they come loaded with premium features, you can find similarly high-quality earbuds for a fraction of the price.

These Sound Sense Bluetooth Earphones + Portable Charging Box are a great AirPods alternative, offering both high-quality sound and 30 hours of playback off a single charge.

Russia’s Federal Antimonopoly Service (FAS) has fined Apple $12 million for allegedly abuse its prominent position in the world of mobile apps.

It claims that Apple gives its own products a competitive advantage on iOS. Apple “respectfully [disagrees]” with the decision.

We want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

Quickly connect to Bluetooth devices by using Control Center on iPhone, iPad, and Mac. You won’t need to fiddle around inside Settings or System Preferences — just a couple of taps is all it takes to start pairing.

We’ll show you how.

We want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

Heading into an important meeting and need your iPhone to keep quiet? Don’t worry about turning off your device or messing around inside the Settings app; toggle Do Not Disturb mode with one tap in Control Center.

We’ll show you how on all Apple devices.

AirPods have been on a crazy upward trajectory since Apple introduced them in 2016. However, that unassailable rise may have finally stalled, according to a report from Nikkei Asia published Wednesday.

The publication claims that Apple has cut orders for AirPods by 25-30% after being stuck with excess inventory sitting around in warehouses. This is due to the ever-expanding competition Apple faces from other companies making their own rival wireless earbuds — many at a lower price point than Apple.

We want to help you master Control Center, one of the most powerful and underutilized features on Apple devices. Cult of Mac’s Control Center Pro Tips series will show you how to make the most of this useful toolbox on iPhone, iPad, Apple Watch and Mac.

Need to disable True Tone on your iPhone, iPad, or Mac? You could open the Settings app and dig around inside there for a few minutes until you find what you need. Or you could toggle the feature in an instant right inside Control Center.

We’ll show you how.

Australia’s antitrust competition watchdog says that it may have to step in and regulate the App Store if Apple doesn’t do so first.

The Australian Competition and Consumer Commission (ACCC) wants app store operators — including both Apple and Google — to allow developers to take payments outside of the respective app stores. This would stop both companies taking commission from every app-related purchase in which apps are available through their online stores.

Netflix has Joe Exotic and Tiger King. Now Apple is making its own move into the, err, big cat showbiz entertainment genre with a podcast on pop culture icons Siegfried & Roy.

The forthcoming Apple podcast will chronicle the career of the famous German-American entertainers, who were known for their Las Vegas shows featuring white lions and tigers. Siegfried Fischbacher died in January. His partner, Roy Horn — who was famously mauled by a tiger in 2003 during the duo’s live show — died last year due to coronavirus.

The SanDisk iXpand Flash Drive Luxe includes both Lightning and USB Type-C connectors so it plugs into almost any computer. You can easily access the same collection of files from an iPhone, Mac or iPad without resorting to iCloud, etc. Even better, the drive is small and comes in an all-metal casing.

I tested the iXpand Luxe with multiple devices. Here’s its strengths and weaknesses.

If there’s one thing you should get a handle on, it’s your overall wellness. An Apple Watch works great for that, but you don’t necessarily need to spend the same amount of cash to get a robust fitness tracker. The Smart Fit Multi-Functional Wellness & Fitness Watch offers 15 high-tech features to help you monitor stats that will help you meet your fitness goals.

iPhone 12 users can take advantage of the built-in MagSafe charger with the Twelve South Forté. This stand quickly powers up the handset while also raising it up so it’s ready to be used hands free.

Apple likes the design enough to put it on Apple Store.

Apple’s much-rumored AR glasses reportedly suffered a setback and might not be out as soon thought. The wearable augmented-reality accessory could have gone into production in the first quarter of 2022, but that’s now supposedly unlikely.

Apple debuted iOS 14.5, with its App Tracking Transparency feature, on Monday. But if you updated your iPhone or iPad, and haven’t seen a flurry of alerts about apps wanting to track you, don’t be concerned. The controversial privacy feature is working as advertised.

That’s because the new privacy tracking prompt, which asks users if they want to allow an app to track them on other companies’ apps and websites, will only show up when a developer agrees for the feature to go live on their specific app. Until they push it live, they’re blocked from tracking users via Apple’s Identifier for Advertisers (aka IDFA).