As impressive as the sleekly minimalist, modernist Apple Stores are when they’re built from the ground up, there’s something dazzling about the company’s retail outlets that take over and restore classic buildings.
That second category certainly applies to Apple Via del Corso, which opens Thursday in the historic city of Rome. The 17th Apple Store in Italy, the new (well, old) structure is described by Apple as one of its “most significant restoration projects.”
That may be understating its appeal, too. Judging by the images, this could be the most spectacular Apple Store yet.