A simple copy-and-paste app called Paste Keyboard shot to the top of the App Store charts this week after languishing in obscurity for years.
Made by 28-year-old South Korean developer Techin Park, the keyboard app hitched a ride on TikTok’s massive success — and then dethroned it as the most popular app in the United States.
“Everyone is curious how such [a] simple idea, copy and paste, has trumped the almighty TikTok in app rank,” Park told Cult of Mac. “Copy and paste is a feature we all use at least once daily. Not many think it’s special. But in reality, increasing efficiency [when it comes to] how we copy and paste can save a lot more of our time than we possibly think.”
And, apparently, score you crazy numbers of downloads, too.