Two monumental events happened this week. Apple became the first U.S. company to be worth an astonishing $3 trillion. And a day later came the official end of BlackBerry — a series of phones that once dominated the market.
The collapse of BlackBerry is proof that today’s winners aren‘t inevitably tomorrow’s. While in the coming years Apple could become the first company to reach $4 trillion, it also could start down a path that ends in failure.
Here’s some of what Apple will do so it doesn’t end up like BlackBerry.