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WSJ: Apple Isn’t Kidding About Making its Own Silicon

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When Apple bought chip design firm PA Semiconductor a year ago, it sparked all kinds of speculation about what the acquisition might bring to the Cupertino Kingpins. Was Apple abandoning Intel hardware in Macs to make totally proprietary systems? Did they just need engineering talent. The answer, not-too-surprisingly, had nothing to do with Macs, and everything to do with the iPod and iPhone universe.

As Steve Jobs told the New York Times last June, “”PA Semi is going to do system-on-chips for iPhones and iPods.”

Now, Apple is spending a lot more on chip design talent. Bringing in a very senior executive from IBM and two CTOs from AMD. The Wall Street Journal even reports that Apple has new job listings that include duties like “testing the functional correctness of Apple developed silicon.”

Again, this is all almost certainly device, not Mac-related. The more Apple can up the power and reduce the power consumption of the iPhone and iPod touch, the stronger the platform the company can build, and the more we can do with them. The Journal also claims Apple wants to use technology its competitors can’t get access to, which would be a big throwback to the 1980s, if true. I think it’s far more likely that Apple believes it has the talent to make a chip that delivers world-beating performance in an affordable package at minimal power use, which is way more important than specific features built into silicon.

In all likelihood, we’re talking about the iPhone generation due in 2010 at the earliest, though it would be a lovely surprise for the 2009 edition. What do you think? Do you want to get Samsung out of your iPhone’s CPU?

Laptop Hunter Parody: Can I Keep the Cash Instead?

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httpv://www.youtube.com/watch?v=vbJSuduTrPs

To answer Microsoft’s controversial “Laptop Hunter” series, Landline TV parodies the series by sending homeless Frank out to seek a computer. (NB: put your headphones on, some of the language/images are NSFW.)

He loves the Macs (“these are beautiful”), finds the PCs insulting and wants to take the cash instead of getting a PC. Doubt it would ever fly with Apple execs, but it’s a lot more convincing than the latest “Get a Mac” ads.

Via Newton Poetry

WWDC Sells Out in Record Time

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Chalk up one more exhibit for the case that Apple and its ecosystem refuse to participate in the global economic meltdown.

WWDC sold out Tuesday, the earliest date on record for which the annual conference devoted to Apple’s development community has reached capacity. Tickets went on sale just a month ago, and were no bargain — even the early-bird special was well over $1,000.

Interest in this year’s event is great for a number of reasons. Developers and presumably the audience at the keynote will get the first public glimpse of OS X 10.6 “Snow Leopard.” The new OS has been in testing with developers for a while now, but many of the expected user interface changes remain under wraps. WWDC may be the first time anyone gets a real look at those.

Even bigger than Snow Leopard, however is the possibility that Apple could unveil a new version of the iPhone, even a touchscreen netbook or tablet. The rumor mill on all of these ideas has been active for months.

And of course there is the ever present shadow of Steve Jobs. Will he make an appearance, even tough he’s not scheduled to return from his sabbatical until the end of June? Could he possibly bear – health permitting – to let someone else introduce a major OS upgrade and potentially game-changing hardware?

The Jobs factor aside, the real takeaway from WWDC’s full house next month is the clear evidence that interest in Apple’s technology remains very strong. The idea that someone could found a career or hit the jackpot on the strength of learning how to develop applications that work with Apple technology seems to be one of the few – and one of the brightest – lights of hope on the economic horizon.

iPhone Music to Rock Wembley Stadium

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Gary Go will perform with an iPhone as his backing band at Wembley Stadium.
The 24-year-old Go, born Gary Baker, will open for boy band veterans Take That in July.  He’ll stand in front of thousands (90,000 if it’s a full house) with only his device for some tracks, a live back-up band for others.

“The fact we’re going to see someone playing an iPhone at Wembley is something I don’t think even Apple thought would happen,” said Stuart Dredge, of industry site Music Ally.

“The software started out as a gimmick, but now we are seeing real musicians producing real music with it. Of course, you still need talent, but the phone means you can make and record anywhere.”

(Unfortunately, none of the stories I saw on Go mention which virtual four-track app he used to write his songs, some are lush ballads far from the brittle synth-pop of yesteryear.)

“My biggest worry is that my phone will ring mid-song,” Go said.

Via Evening Standard

Film Preview: “Art & Copy” — a Tribute to When Apple’s Ads Were Emotional

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Yesterday, I had the pleasure of viewing “Art & Copy,” a new documentary about the best ad agencies on the planet, during the San Francisco Film Festival. It’s a wonderful film, full of great stories about the creative process and the origins of the 20th Century’s most memorable ads. Critically for Mac fans, this includes a brilliant blow-by-blow for how Apple’s amazing “1984” commercial was created, courtesy of TBWA Chiat-Day Chairman Lee Clow.

The clip itself isn’t available to embed, but what Clow says about “1984” — and then demonstrates in 1997’s “Think Different” — is worth remarking upon for anyone who has a long-term relationship with Apple. Clow says that the reason “1984” could be brilliant is that, first of all, he was given absolute creative freedom, second, Ridley Scott typified a new way of making movies that was just starting to take off in the U.S., and, most important, Apple actually had a revolutionary product and was aware of how revolutionary it was. When a great creative force gets a near-unlimited budget to promote a genuinely amazing product, it would be hard not to do so well.

Fascinatingly, Clow claims Apple’s board tried to kill “1984” right before it aired, at which point Jobs and Woz offered to split the cost of airing it in the Super Bowl — so it helps to have rich, passionate executives, too.

What’s interesting about looking back to “1984” and “Think Different,” both of which are considered in the film, is just how emotional they are. They make a profound appeal to people who feel like outsiders, rebels. Whether Apple ever really represented that feeling or not (I personally believe that it did), those spots went an incredible distance toward summing up what being a Mac user meant in the pre-iMac era. It meant everything, in a lot of ways. Pretty much any long-time Apple user will get misty watching either spot — or even talking about them.

That’s why the segment of the movie that shows Clow and his team working on iPod dance commercials in the present day was ultimately such a shock. Apple doesn’t make passionate ads any more. The emotion is gone. Apple makes cool ads — iPod dancers, Mac v. PC — and it makes educational ads — iPhone explanations, iPod touch as gaming system — but it no longer makes a real emotional appeal. Now, this transition is unquestionably more successful. But it does make me feel less a part of a movement. And that’s something I miss pretty much all the time.

I can’t recommend this film, which gets distributed in September, highly enough — nor that you click through the jump to watch “1984” and “Think Different.”

Hints of Mac Netbook in Adium Stats [MACBOOK MINI]

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TUAW has the scoop on a very curious entry in the stats for Adium: a single user machine identified as the “MacBook Mini”. Now, this could easily be spoofed — last I checked the “Lenovo reModelFaMacBookAir” was not a computer — but on the other hand, it might be the very first appearance of the long-rumored Mac netbook.

After all, the very first place the name MacBook Air appeared was in the very same Adium stats. Only Apple knows what Apple is working on. But for now — we can dream.

“Dept. of deja vu: MacBookMini found in Adium stats” TUAW

Cult of Mac favorite: Fresh (Mac OS X utility)

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What it is: A tool for accessing ‘fresh’ items on your Mac—recently used/saved documents/folders are placed in the Fresh Files zone, and user-defined files you deem ‘fresh’ can be dragged to the shelf-like Cooler. Fresh also provides tagging functionality.

Why it’s good: Initially, this app might nonplus. After all, it effectively duplicates functionality found elsewhere in Mac OS X. However, in a surprisingly short amount of time, Fresh worms its way into your workflow, due to providing a simple and central location for fresh items.

Primarily, It’s great having system-wide configurable access to recent items (you can decide which file types or locations should be ignored by Fresh, and remove single items from its zones), and being able to bring up Fresh to find recent downloads or saved files seems far more natural than rooting around in Finder.

The Cooler proves handy—it’s a more convenient and useful shelf than the Dock. Also, Fresh’s tagging is robust, and the method it employs enables you to do tag searches via Spotlight, meaning you’re not restricted to Fresh’s Tag Search window. And as with any top system add-on, Fresh is stable, usable, and gets out of your way when it’s not needed.

Where to get it: Fresh requires Mac OS X 10.5.5 or later, and costs $9. It’s available from Ironic Software.

Verizon iPhone Rumor Clouds Provider Picture

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Apple may begin offering a CDMA version of the iPhone branded to Verizon sometime in 2010, according to a report at USA Today.

Citing apocryphal “people familiar with the situation,” the report claims Verizon began talks with Apple prior to Steve Jobs’ health sabbatical and says conversations have continued in the ensuing months. The report comes in the wake of news reported earlier in the month regarding AT&T CEO Randall Stephenson’s efforts to extend his company’s exclusive US iPhone distribution deal through 2011.

Sunday’s USA Today story also flies in the face of recent comments made by Tim Cook, Apple’s Chief Operating Officer, who has been in charge of the company’s day-to-day operations in Jobs’ absence.

Speaking last week during Apple’s quarterly earnings call, Cook dismissed the idea of producing a CDMA version of the iPhone, asserting that it has no future, because many CDMA carriers plan to adopt the same 4G standard that will soon be used on GSM networks.

Whether Verizon is successful in closing a deal with Apple for 2010 or not, it only stands to reason, especially in the light of how the iPhone saved AT&T’s financial bacon in 2008, that iPhone’s luster continues to grow.

Every rumor like the one trumpeted Sunday by USA Today serves to increase anticipation for a certain (thus far unannounced) Tuesday event in June or July at Apple’s Cupertino headquarters.

Crash Victim “Born Again” Thanks to iPhone

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Barely 19,  Muscovite Vera Uvarova landed herself in the hospital after a car crash that left her immobile, save for one arm.

Four days after the accident, a friend gave her an iPhone.  The device became Vera’s visual connection with her beaten body and the resulting pictures are showcased in an exhibition at Moscow Gallery Na Solyanke.


“This transformation was important to me…” Uvarova told the Moscow Times. “Unable to lift my head, the only way I could see my legs, for instance, was through the lens of my iPhone.”

She was restricted to hospital life for close to three months, but the exhibition focuses on the first transformative 800 hours, hence its title, “800 Hours on My Back with an iPhone in Hand. How I Was Born Again with the Help of Photography.”

You can view some of them online here.

Images courtesy, ©Vera Uvarova

Via Moscow Times

Five-Finger Mac Discount at Best Buy?

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In Bridgewater New Jersey, the police blotter reports (between rock-throwing incidents and credit card theft) that someone managed to walk out of the local Best Buy with a MacBook from a display. Anyone else come across  scenes of attempted five-finger discounts?

Here’s the report:

THEFT, 5:41 p.m. March 31: An employee of Best Buy reported that someone was able to remove a MacBook computer, valued at $1,800, from a display and leave the store undetected.

Image used with a CC license, thanks jaypen_g
Via My Central Jersey

Microsoft: Not Cool at Any Price

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Number Seven Hundred and Thirty Six on the list of things that really torque me off are people who intentionally and knowingly mislead folks for fun and profit. And to this list of Mortgage Brokers, Right Wing Talk Radio Hosts, and Tobacco Lobbyists, we can now add Roger L. Kay president of Endpoint Technology Associates (aside — people who are ‘president’ of companies employing 50 or less people, are number 977 on the list of things that annoy the crap out of me.)

El Presidente Roger authored a white paper at the behest of Microsoft titled: “What Price Cool” which serves to illuminate us all as to how we all have been paying some imaginary “Hidden Apple Tax” all these years.

Of course, a younger man might shrug this drivel off, yet as I grow older I find my patience for such things eroding. While I’m not quite at the yelling at kids to get off my lawn stage, I am quite crotchety enough to spend my Saturday night debunking this garbage.

Follow me after the jump where we reveal the obviousness with which Le President Kay sold his credibility.

Cult of Mac Favorite: Foursquare (iPhone app)

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What it is: Think social media is a kick in the pants? Big twitter and Facebook fan, are you? Well, you may want to consider upping your game with Foursquare, a newish social media app/game for iPhone and iPod Touch.

Foursquare feeds the social, yet competitive spirit in users, who leverage the location-aware functionality of Apple’s mobile devices to let friends and others on the network know where they go, what they do and what they dig in 12 major US metropolitan areas (so far).

Why it’s good: The built-in gaming aspect of Foursquare lets users earn points for checking in at different places around the city and giving tips on what makes those places so cool (get the curry duck at Thep Phanom, for example). By hitting different spots and making combinations of recommendations, players can unlock “badges” and become a “Mayor” of their city.

By keeping up with and adding friends, users get to leverage the collective knowledge about a city into lists of cool things they have done and cool things they want to do.

Users can check in by logging on to accounts through a mobile browser, directly from within the app itself or by texting their location from a mobile phone.

Whare to get it: Foursquare is free and available for download now at the App Store.

Apple Takes It on the Chin in Patent Suit

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Apple lost a patent infringement lawsuit Thursday in Texas, when a jury awarded Opti Inc. of Palo Alto, Calif $19 million in damages. The plaintiffs argued Apple willfully infringed on Opti Inc.’s patent covering a computer operation that enables a “snooping” function designed to help computers more easily retrieve previously accessed data.

The jury in the courtroom of Judge Charles “Chad” Everingham IV of the U.S. District Court for the Eastern District of Texas in Marshall, rejected Apple’s contention that Opti Inc.’s patent should be declared invalid and awarded the verdict as fair and reasonable compensation to Opti for Apple’s willful patent violation, according to the verdict form.

No word a yet on the status of Apple’s intent to appeal the verdict in the case.

App Store Hits 1 Billion Downloads

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The lucky downloader of the billionth app  from iTunes (winner of a MacBook Pro, a 32GB iPod Touch, a $10,000 iTunes Gift Card and a Time Capsule wireless hard drive) is reportedly a 13-year-old who hit the jackpot with a free app called “bump.” Apple reached the billion mark with apps in just nine months.

All-time top paid downloads include:
Koi Pond
Engimo
Pocket Guitar
Touchgrind
iShoot
Monopoly

All-time top free apps include:
Facebook
Google Earth
Pandora Radio
Tap Tap Revenge
Shazam
Pac-Man Lite
Light Saber Unleashed
Virtual Zippo lighter

More on the Apple site

Easy Access: Salma Hayek’s Mobile Me Account Breached

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Call it hacking, or just common sense: getting into actress Salma Hayek’s Mobileme account was apparently as easy as knowing her birthday and her favorite starring role.

An anonymous post on imageboard 4chan.org  provided MobileMe login details for Hayek:

Go to me.com, forgot password, type [email protected]
Her //snip//
Answer to change password question is: //snip//

Voila : a peek at Hayek’s iPhone apps downloaded from iTunes — including restaurant finder UrbanspoonShazam and the Say Who voice recognition dialer — plus emails from uber-magnate husband Francois-Henri Pinault and an invite to America Ferrera’s 25th birthday party.

Wonder if iPhone loving twitterer Ashton Kutcher’s next…

Via Electronic Pulp

updated to delete credentials

Cult of Mac favorite: Plex Media Center

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In computer software circles, there’s a lot of discussion about the “10-foot UI,” designed for interactions from across a living room. Now that streaming video has truly come into its own, the space has exploded. Apple’s Front Row is a 10-foot app, as is Boxee.

But if you’re a Mac user, especially a Mac mini owner who keeps it hooked up to an HDTV, there’s only one choice: Plex Media Center, a Mac-only offshoot of the Xbox Media Center software. Basically, Plex pulls all of your content — whether on your hard drive, your network, your Tivo — and blends it with everything on the entire Internet, including Hulu, Pandora, BBC iPlayer, Netflix, and The Daily Show, then wraps it in a stunningly beautiful interface that makes it a snap to navigate all of the world’s video and music with arrow keys are a simple remote control. Better still, it’s an open architecture, and people are adding to it like crazy.

It’s been around as Plex since last July, but many of the best features, like the Netflix plug-in, are recent arriving in the last two weeks. What’s maybe most exciting is that Plex has plug-ins that the original XBMC application lacks. The Mac development community is passionate enough to dramatically improve their offering beyond other versions. Heck, it has its own App Store. And it’s 100 percent free, running on all Intel hardware running Leopard.

This is the media operating system of the future. Now, if they’d just release a companion remote application for iPhone, this thing would really take over the planet.

Thanks for the heads-up, Mike. This thing rocks!

Festival Celebrates 20th Apple II Conference

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Were you aware there is an annual conference devoted to the Apple II computer? And that it’s been held for 20 years?

Make plans now to be at Rockhurst University in Kansas City, MO from July 21 – 26 for, yes, the 20th annual KansasFest, a computer hoedown all about Apple’s iconic Apple II computer.

The keynote speaker will be Jason Scott, webmaster of
TEXTFILES.COM, director of “BBS: The Documentary”, and caretaker of Sockington, the cat on Twitter with over 300,000 followers.

KansasFest 2009, the world’s only annual Apple II conference, invites any and all Apple II and Macintosh users, fans, and friends to attend what oganizers call the “summer camp for geeks.”  For photos, schedules, presentations from past year’s events, and inquiries, visit the event’s Web site.

Apple Tries to Quiet Storm Over Ill-Advised Baby Shaker App

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It took two days of people complaining, but Apple finally yanked Baby Shaker from the App Store on Wednesday – though the screaming and crying over why it was ever approved in the first place has probably yet to reach a fever pitch.

With nearly umpty-thousand applications now in the App Store and Apple fast approaching a billion downloads, it’s not unreasonable to expect that some things might slip through the cracks.

But, seriously, Baby Shaker?

Think I could slip my Shoot the President app past ’em somehow?

Apple Earnings = Style Over Substance?

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In a gloves-off analysis of Apple’s unexpectedly good earnings report yesterday ($1.2 billion in profits, up 20 percent from 2008), Time attributes the uptick to brand cachet, not the products.

“Apple and RIMM results are an example of why brands matter and why companies are willing to work to develop them by making huge investments which can stretch over decades.”

Writer Douglas McIntyre falls back on a number of generalizations “a lot of people” “a lot of experts” “a lot like the iPhone” “a lot of cheap phones”  and then pulls a few punches took a few cheap shots at people who buy Apple products.

“A lot of people think that consumers who buy brand are suckers, the kind people WC Field used to mock in old movies. Samsung builds a smartphone that looks and works a lot like the iPhone. It is called the Instinct and Apple owners think it is junk.”

“A lot of experts claim to know why people buy branded products, but there are probably as many reasons as there are people. All Apple cares about is that their customers have enough money to buy an iPhone, iPod, or Mac. Suckers have money, too.”

Via Time

Image of Apple logo out of iPhone covers by Incase designs, used with a CC license.

Cult of Mac favorite: Galcon (iPhone game)

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What it is: A real-time Risk, set in space. You conquer planets by sending a percentage of your ships (from one or multiple planets) to attack, and each planet under your control builds more ships to replenish your forces. Strategy lies in securing larger planets, which have faster production, and also determining where to station your forces for protection or counter-attacks in multi-player games.

Why it’s good: Although having similarities with Risk and even games like Civilisation, Galcon is fast. Games can be over in a matter of seconds, thereby making it a perfect pick-up-and-play title. Visually and aurally, it’s great, and a number of single-player modes and levels enable you to ‘train’ yourself in the Galcon ways.

Galcon also has an online mode, enabling you to play ‘live’ against up to three opponents. The gameplay varies slightly from easier single-player games, since you don’t see how many ships are guarding each planet. Therefore, gameplay becomes a combination of Risk, bluff elements of poker (in luring opponents into a false sense of security, or leaving large planets almost bereft of forces, to put more into attack) and a Mexican stand-off, with matches often ending in a frantic arcade-like orgy of destruction.

If being brutally honest, there does appear to be a certain technique to winning multiplayer matches, and a lot of success is down to whether you get a good starting position in the randomly defined maps. However, given the cost of the application, and the sheer fun to be had (in both multiplayer and single-player modes), it’s a definite favorite, and we urge you to check it out.

Where to get it: Galcon’s available on the App Store, and is at the time of writing on sale for $2.99. There’s also a free lite version with the ‘Classic’ mission. More information about the game, along with forums and sign-up for the online mode, can be found on the Galcon website.

Apple Quarterly Earnings Steamroll Analyst Estimates

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Regardless of how much Steve Ballmer is cackling about Apple’s problems from charging a premium, the company’s performance suggests that the House That Steve Built is extremely well-adapted to thriving in the current recession.

Over the past three months, Apple enjoyed its best-ever non-holiday quarter. $8.16 billion in revenue, up 9 percent from last year. Profits of $1.2 billion, up 20 percent from a year ago. Apple beat consensus estimates by about 24 cents per share.

Mac sales did slow down a bit, but iPod sales were up 3 percent and iPhone sales an astounding 123 percent.  The company is delivering results like no one else right now. The fact that the analysts were so pessimistic (they predicted a drop in revenue and profit) should elevate the price further.

Remember — this is the first quarter without Steve Jobs in charge since his cancer treatments five years ago, and Apple did better than ever before. And we’re six to ten weeks from a new version of the iPhone. Apple is sitting pretty, and no one can touch them right now.

Steamroller, all over again.

Facebook Scam Targets MacBook Air Lust

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The Better Business Bureau is warning Facebook users to read the fine print when responding to ads.

A recent BBB press release stated that an estimated $1.3 billion will be spent on social networking advertising this year. The large print on ads featured on social networking sites, like Facebook and Myspace, do not always tell the entire story.

The warning about MacBook Air scams is a hoot:

Also common on Facebook are ads to get a free MacBook Air claiming that the company is seeking laptop testers. The ads lead to an incentive marketing program at https://www.colormyrewards.com/ where participants must sign up for various products and services in order to earn their free laptop.

The Fine Print: Customers must complete two options from each of the three tiers, Top, Prime and Premium before receiving their “free” MacBook. Example offers listed in the Top and Prime tiers include signing up for credit cards or trial offers for subscription services such as for vitamin supplements or DVD rental services. In some cases, the participant will need to pay for shipping, and if they aren’t vigilant about canceling the trial offers they signed up for, they’ll begin being billed every month.

Examples of the Premium offers listed on the Web site that must be met in order to get the MacBook are much more expensive and include paying as much as $1,500 for furniture or purchasing a travel package with a minimum value of $899.00 per person.

BBB Warns: Incentive programs can be extremely costly in the long run and the fine print shows that the customer might have to pay a significant amount of money in order to get their “Free” items. It is also a red flag that Apple does not even make MacBook Air in purple, red, pink, or green. (Emphasis mine.)

And as flickr user 4braham noted (image used with a CC license) the Mac in the scam pic isn’t a MacBook Air. Sheesh!

Via News & Tribune