Steve Jobs introduced iTunes ten years ago this week, on January 10, 2001 at the MacWorld Conference and Expo in San Francisco, where he proclaimed a belief in the “revolution” of “digital music on computers.”
At the time, Macs still ran on OS 9 and iTunes was all about “ripping audio CDs onto your computer disk;” tens of billions of dollars in digital music sales were yet a glimmer in Jobs’ eye.
At the time, iTunes launched as a competitor to existing products from companies such as Real Networks and Microsoft, and Jobs admitted at MacWorld that his company was “late to the game.”
iTunes, of course, quickly became the only game in town, as Apple soon launched OS X and seamlessly integrated its music software with iPod, the line of portable music players that “changed everything” and helped Apple become the tech industry powerhouse it is today.
