The iPhone Effect. AT&T learned of it in June, when demand for the iPhone 4 sent Web sites crashing and executives apologizing. Thursday, it was Verizon Wireless’ turn. The carrier halted sales after what was described as historic demand. Even more “incredible” was the timing: 3 am to 5 am.
“It was a very good day,” Verizon Wireless president and CEO Dan Mead announced Friday. “In just two hours, we had already sold more than any first day launch in our history,” he added. This from a phone 7 months old and likely to be replaced by a newer model later this year. This at a time of day when most people sleep and just two hours after pre-orders began. This when only Verizon customers were eligible.