Despite Apple’s push to leverage the iPad to conquer the e-reader market, numbers say consumers have other plans. Earlier this week, CEO Steve Jobs trumpeted his iBooks store selling 100 billion ebooks during the service’s first 11 months. Eclipsing that marker is new research indicating music downloads are five times as popular and 15 times as many apps downloaded during the same period.
“The conclusion that can be drawn so far is that apps/songs show an order of magnitude more popularity than ebooks,” said Asymco’s Horace Dediu Friday. It is unclear whether Kindle’s ebooks outsell Amazon’s music downloads because the two companies offer differing delivery methods, with the Seattle-based Internet retailer foregoing an Apple-like integration of ebooks, music and app sales.