The headline pretty much says it all: beleaguered smartphone maker Research In Motion has rebranded itself as BlackBerry, naming the company after it’s most popular product.
So now we have two fruit companies making smartphones: Apple and BlackBerry. And just like in the grocery aisle, one is going to sell by the droves, while the other will be largely rejected by shoppers at large until it collects mouldering funguses and is eventually thrown in the big dumpster behind the supermarket… I mean, gadget store.