After years of intentionally keeping its in-house marketing and ad team small, Apple is on a hiring spree and looking to double the department’s head count. According to a new report from AdAge, “the group could grow to 500 or 600 staffers from about 300.”

Under Steve Jobs, Apple would often outsource its marketing needs to firms like TBWA\Chiat\Day, and while it’s still doing that, the move to add more creatives to the payroll signals a shift in strategy.

Apple’s big iPhone extravaganza is tomorrow, and some colorful banners went up outside of the company’s Cupertino headquarters today.

Unlike most product launches, Apple is holding this event at Town Hall, its own auditorium on campus. The last time Town Hall was used was in the fall of 2011 for the iPhone 4S, and this year will reportedly be the unveiling of the iPhone 5S and iPhone 5C.

The banners match the multi-colored dots in the event invite Apple sent out to the press last week:

While I still use Apple’s own Maps app from time to time, mostly because it’s built in to iOS, I tend to prefer Google Maps more. It just feels more complete, though that’s just my own opinion; I haven’t done any scientific analysis or comparison.

That said, the Google Maps app is pretty darn great, and there’s a couple of hidden features you can access with just a swipe (and maybe a tap or two). Here they are.

Yahoo released a brand new video app for iOS today that aims to bring a TV-like experience to your iPhone, iPad, or iPod Touch. The new app – called Yahoo! Screens  – allows users to browse through TV clips and episodes by swiping left-to-right as well as up-and-down.

Users can customize the experience to their liking and use Screen to discover new content and shows. To kick things off, Yahoo partnered with Viacom to pump out clips from The Daily Show, The Colbert Report, Saturday Night Live, as well as other series and movies. The free app is available in the App Store now.

Here are the full release notes:

Simply put, Ona makes some of the nicest, most fashionable camera bags that Cult of Mac has ever had the pleasure of testing, and the Bolton Street camera backpack is no exception. But unlike their line-up of messenger bags, Ona’s Bolton Street is a bag for the kind of fashionable, London-trotting photog who can only carry his gear around by putting it on his back. It’s an expensive bag, and has a few niggles, but we love it. Read on.

Sir Jony Ive and famed designer Marc Newson have teamed up with Bono to a mega-auction of fancy master-pieces of design that will be sold to benefit (RED). Among the list of items up for grabs is a custom pair of Apple EarPods made of solid rose gold.

Jony and Marc actually did all the curation of the collection themselves over the past year, as well as collaborating on two custom made items – a  Leica Digital Rangefinder Camera, and an  aluminum desk produced by Neal Feay Studios. A total of 40 items will be auctioned off, including pieces from space travel, lighting, contemporary art and rare automobiles.

Here’s what Jony had to say about his contribution:

One of my favorite things ever is Orson Welles’ infamous radio broadcast based on H.G. Wells’ Martian-invasion novel, The War of the Worlds. If you’ve never heard it and have a free hour, here’s a link. Just come back when you’re done.

Codename Cygnus is an interactive radio drama from developer Reactive Studios. And if you liked the storytelling, acting, and music in Welles’ production, it’s for you. If you thought it was cheesy and overly dramatic, you should try Cygnus anyway. Here’s why.

Apple’s first major product event of the year is set to take place on Tuesday, September 10th. There was WWDC in June, but this time around will be all about the iPhone, Apple’s crown jewel.

The event will be held in Apple’s Town Hall auditorium at its Cupertino headquarters, which is a venue that was last used for the debut of the iPhone 4S in 2011. The iPhone 5S is expected this year, and like the 4S was to the 4, the device will look nearly identical to the iPhone 5 and focus on internal improvements. For the first time in Apple’s history, the rumor mill is predicting the unveiling of not one, but two new iPhone models at once, with the second being the iPhone 5C.

Here’s everything to expect from Apple’s September 10th iPhone event:

Poor Dashboard widgets. They seem so sad, sitting there, their vast potential wasted by a lack of any good ones.

Luckily, our friends over at OS X Daily have pointed out a pretty slick way to roll your own using Safari. Who knew?

Here’s how to make your own darn widgets in OS X with nothing more than a copy of Safari and any web page you want to keep track of.

At this point, we’re pretty confident that Apple will unveil two new colors for the iPhone 5S: a gold/champagne and white model, and a graphite and black model. If you’re wondering how the latter will look against the existing black iPhone 5, then this new hands-on video should give you a good idea.

Yahoo may have received all of the attention lately for its boring new logo change, but it appears that Google might be changing the design of it’s logo as well.

Deep in the heart of the latest Chrome for Android beta, Ars Technica has managed to unearth what appears to be a new Google logo that ditches the beveling and shadows of yore for a flatter, modern look with some desaturated colors.

Google hasn’t commented on the new logo, and quickly removed it from the beta. However, it looks similar to the design direction Google has been taking lately, and you can still pull it from Google’s servers, so it’s possible we’ll see it used company-wide in the near future.

Here’s how it compares to the old logo:

We’re nearly 24 hours away from Apple’s iPhone keynote, but a new video just hit the web that shows what Apple’s budget iPhone looks like when in operation. A video posted by C Technology shows an alleged blue iPhone 5C powered-on before going through a quick tour of iOS 7.

While the short video doesn’t show many details of the device, it does look consistent with some of the other leaks we’ve seen, and could indicate that the iPhone 5C will be ready to ship shortly after tomorrow’s keynote.

You can watch the full video below:

If you are one of those people who have an iPhone or iPod for your telephony and music needs while out the house but still stubbornly keep a Windows desktop comp at home, perhaps for historical reasons or work purposes, you will most likely be missing out on a pile of great and super-convenient auto-syncing / streaming compatibilities of all your files, pics, videos, and so on that are the joy of Mac fans who use all Apple products.

Now, Korean tech company ConversDigital launches a new updated version of mconnect player free, which allows users to access media services and digital content anywhere, with any device, and “make connected digital media ubiquitous.”

https://youtu.be/E86uHpgWn4M

I am 100% on board this mock commercial of who will buy the gold iPhone 5S, from digital media company Andy Media. Even if the gold iPhone 5S does actually look pretty fantastic in real life, this is still largely the clientele I expect to be buying it. Absolutely hysterical.

Source: YouTube

I can think of little more boring than grinding away on a gym treadmill the thump, thump thump of your heavy feet slamming out a soporific beat over the even more mind-numbing whirr of the machine. Running outside is dull enough; running inside must be insufferable.

Which is why Steve invented the iPad. For reading while you’re at the gym: how else can you explain its bright, easy-to-read screen or it wipe-clean glass front? The problem? Jiggle. That is, your head is moving, your iPad’s screen isn’t and the mis-match makes reading hard, which is the problem the Run-n-Read purports to solve.

Quick, tell me what you thought when Facebook bought Instagram last year. Your first thought — more of a feeling, really — was probably an impending sense of doom, as if a planet with the face of a demon had just been announced to be hurtling towards Earth. But after that passed and you realized Facebook buying Instagram wasn’t going to be the end of the world, my guess is you mostly just shrugged and said, “I wonder how long it will take them to mess it all up with ads.”

Well, Facebook is taking it slow. In fact, seventeen months after they first purchased Instagram, they’re only now starting to talk about how they’re going to mess it all up with ads! Thanks for the restraint, Facebook.

Are you a big user of the iOS Kindle app? If you intend on updating to iOS 7 first thing when it drops next week, you might want to update your Kindle app sooner rather than later. A new critical update has been released that Amazon says will prevent iOS 7 from messing your Kindle library up.

Microsoft has today launched Xbox Music on Android and iOS almost a year after the music streaming service made its debut alongside Windows 8. The apps allow subscribers to stream tens of millions of songs straight to their mobile devices, and create playlists that sync across your smartphone, tablet, PC, and Xbox 360.

Microsoft has also updated its Xbox Music web app to offer free, ad-supported streaming for all.

You know the drill: you get some crazy attachment in the mail, and you need to convert it to a format you can use. And – of course – you’re on your iPhone or iPad.

Maybe it’a a FLAC file you want in AAC, or a Microsoft DOC file that you’d prefer to see as a PDF. On the Mac you can convert these with little problem, but on iOS? Well, it’s now actually even easier than it was on the desktop. If you use CloudConvert anyway.

Go figure. Just a week and a half before Apple is set to launch iOS 7 out into the world, someone has finally succeeded in hacking iOS 6.1.4. Oh, the irony!

Remember the Radius? It was an iPhone case so minimal that it was almost invisible when viewed from anywhere but the back, and weighed in at just 4.4 grams, a weight too light to even register on the scale of ounces [1]

The Corners 4 somehow manages to be even more minimal than the Radius, ditching that heavy x-shaped brace on the back and just putting a little round puck on each corner of the iPhone.

At an event in Japan today, Sony unveiled the new PS Vita TV, a tiny set-top box that will sell for around $95 and look to compete with devices like the Apple TV. Not only will it let you stream content from services like Hulu and Sony’s own Video Unlimited service, but if you connect a DualShock 3 controller, it will also allow you to play PSP and PS Vita games on your TV.

PRONGGGG! That’s the name of the company that makes the clevertastic PocketPlug, an iPhone case that comes with a built-in charger so you can just flip out its prongs and stick them into the nearest available wall socket.

If you’ve been running the iOS 7 beta, or have seen it up close, then you’ll be familiar with the ugly icon problem, in which some icons have janky edges thanks to a change of the corner radius in iOS 7. You can see the changes in this animated GIF from Czech site Letem Světem Applem (or something), which shows the design change as applied to the icons in the iTunes Store.

Some of you poor folks live in a country where the police has been militarized to such an extent that it’ll shoot its citizens just for pointing a cellphone at them wrong. So just what would your public “servants” (paid by you via your taxes) make of the Urban Holster, a neat-looking belt-bag that looks like nothing more than a place to stow a pistol?