Apple Watch is a serious tool, but that doesn’t mean all its accessories need to be straight-faced. Elago excels at making lighthearted and charming retro-style accessories for Apple products, and its W9 Stand for Apple Watch is no different. It makes your wearable look like an old-school Mac.

Compatible with all Apple Watch series, from Ultra down through the smaller sizes, the W9 stand is available now in the Cult of Mac Store.

Learning a new language is a great way to keep your mind sharp, widen your intellectual horizons and build new career skills. However, it can be tricky without the proper teacher or platform. Luckily, Cult of Mac readers can enjoy big savings on Rosetta Stone, a proven method for language learning.

Through January 21 at 11:59 p.m. Pacific, you can snag a lifetime subscription for only $149.97 (regularly $399) with coupon code ROSETTA.

Highly respected British audio brand KEF released an “LT” version of its stellar, versatile AirPlay-ready LSX II speaker line this week, keeping most key features but dropping the price by about $300 to $400.

That doesn’t make them budget speakers by any means, at $999, but nobody shops KEF for that.

Seven months after its announcement at WWDC23, Apple started accepting preorders for its Vision Pro headset Friday morning — and quickly sold out. Shipping dates for the company’s first AR headset slipped within minutes of preorders opening.

The preorder also answered some questions about the Vision Pro. Plus, if you want one, you still have a chance to get one. The $3,499 mixed-reality headset — which Apple hails as the dawn of “spatial computing” — goes on sale February 2 in Apple retail stores in the United States.

Heads up to Apple users: iCloud isn’t the only cloud storage option out there. Even though the built-in features might be a good fit for those in the Apple ecosystem, the storage caps and monthly fees can cramp your productivity and put a dent in your budget.

If you’re looking for a solid alternative, Prism Drive offers a plan that nets you a whopping 20TB of cloud storage at a one-time cost of $89.97 (regularly $1,494).

Friday morning ushers in Apple’s era of spatial computing when the Vision Pro goes on sale, and the cutting-edge headset is likely to sell out almost immediately.

But that won’t be a sure indication of huge demand for the new product — Apple has reportedly produced a relatively small number of the $3,499 headsets.

Seagate unveiled the world’s highest-capacity hard drive Wednesday with its Exos Mosaic 3+ HDD platform, hitting the 30TB mark for the first time, the company said. That’s enough space to store a thousand Blu-ray movies.

The company said it used several new technologies to get there, and its road map shows the arrival of even bigger storage devices in the coming years. And while businesses will certainly go for these megadrives, they will also be available to many kinds of end users and require no special hardware to read.

As the trailer Apple TV+ dropped Thursday for documentary series Messi’s World Cup: The Rise of a Legend shows, the soccer superstar is practically a deity in his home country, Argentina. And if you don’t already worship him, you might start after watching the show, which premieres February 21.

Anyone who loves the world’s most-popular sport, soccer (aka football), probably knows a thing or two about Messi. But that just makes the new four-part documentary series all the more enticing for its “exclusive, behind-the-scenes” look at the man’s five World Cup appearances and his long-awaited 2022 win with Argentina.

“Oooooooh!” my wife squealed when I pulled the Juuk Ligero Rainbow Apple Watch band out of the shipping carton. The brightly colored links in the aluminum bracelet definitely caught her eye.

Unfortunately for her, the band wouldn’t fit her smaller Apple Watch. So I got to try it.

The Rainbow Ligero looks like no other band you’ve seen. As with Juuk’s other metal Apple Watch bands, the Rainbow version’s striking looks provoke an immediate reaction. Its bold colors — red, orange, yellow, green, blue, purple — shimmer on the wrist. And now it’s back in the Cult of Mac Store.

Apple previewed Apple Hongdae Thursday, its seventh Apple Store in South Korea and 100th in the Asia-Pacific region, opening Saturday in a busy university neighborhood in Seoul with a daily Today at Apple Pop-Up Studio featuring hip-hop artist Beenzino.

“We couldn’t be more excited to bring our customers in Korea something special at the start of the year with the opening of the all-new Apple Hongdae,” said Deirdre O’Brien, Apple’s senior vice president of Retail.

Whether you run it on your gaming rig or a Mac partition, Windows 11 Pro is a useful upgrade for work and play. This bundle that combines Microsoft Windows 11 Pro and an essential Windows 11 Pro course gives you the operating system for life, plus tools to get the most from it — all at a price you can only get until January 28.

Snag the Microsoft Windows 11 Pro + The Essential Windows 11 Pro Course bundle for just $39.97 (regularly $298).

With the Apple Watch sales ban back, Apple has decided to sell its latest smartwatches without blood oxygen monitoring in the U.S. The tweaked Apple Watch Series 9 and Apple Watch Ultra 2 models went go on sale starting January 18 across the company’s online and retail stores.

The Cupertino giant is not making any hardware tweaks to the wearables. Instead, it will turn off the blood oxygen sensor feature through software.

Apple lost a court appeal Wednesday, which means Apple Watch Series 9 and Apple Watch Ultra 2 might once again get pulled from U.S. store shelves. The court agrees with previous rulings that the wearables are in violation of a patent held by a medical-device company.

But Apple has a workaround: it’s almost certainly going to remove the application at the center of the patent dispute.

Competing designers in World War II Nazi-occupied Paris — Christian Dior, Coco Chanel, and others — launched modern fashion and helped bring the war-torn world back to life, the trailer for upcoming The New Look drama series on Apple TV+ implies.

Who knew? And with a cast including Ben Mendelsohn (Dior), Juliette Binoche (Chanel), John Malkovich, Maisie Williams, and other familiar faces, who cares if it’s letter-perfect history? It looks like a good time. Speaking of captivating performances, check out this take on Amanda Peet hot in a compelling role.

The 10-part series The New Look premieres on Apple TV+ on Valentine’s Day, February 14.

Apple’s sleek and colorful all-in-one desktop computer, the iMac, appears in Cult of Mac‘s setups coverage less often than other Macs, but not for lack of trying. It seems people don’t flaunt iMac setups all over social media all that much. But judging by today’s warm and inviting pink-iMac setup, maybe they should.

The cozy little office space also benefits from smart lights we don’t see all that often, either.

Apple unveiled its new 2024 Black Unity Collection featuring a new Apple Watch band and face Wednesday, as well as related iPad and iPhone wallpapers. Proceeds from watch band sales help support grantees in the company’s Racial Equity and Justice Initiative (REJI).

The company also profiled one of the grantees — Shout Mouse Press — saying it inspires resilience and creativity in the Black community by lifting underrepresented voices in children’s literature.

Apple revealed Wednesday that iOS 17.3 will be out “next week.” The major feature is Stolen Device Protection, a new system for protecting the personal information of users.

It’s likely new versions of iPadOS, macOS and watchOS will also debut at the same time.

Apple devices are known for their beautiful designs and user-friendly functionality — not their battery power. Apple Watch is no exception, needing daily charging. So sometimes the battery runs low when you’re not near a charger. But a brand-new gadget fixes that problem.

qCharge 2.0 Portable Apple Watch Battery, now available in the Cult of Mac Store, goes wherever you go and charges up your Apple Watch (and AirPods Pro 2) anywhere, no cable required.

If you’re looking for newer, better charging options than the old adapters you have lying around the house, but without having to spend much, don’t sleep on Ugreen’s new Nexode Pro lineup of four gallium nitride (GaN) wall chargers.

Ugreen continues to go the way of GaN with these “GaNInfinity”-branded gadgets — more charging power in a smaller space with as many USB-C charging ports as possible (without leaving out USB-A ports entirely; there’s always one).

Want to get the most out of your favorite games? Sure, you could spring for some new DLC. Or you could take the guardrails off thousands of games with a subscription to Cheat Happens. This haven for hardcore gamers contains cheats, mods and trainers for more than 6,000 PC games and counting.

And right now, you can grab a lifetime subscription for just $45.97.

Following the Supreme Court’s refusal to hear appeals in the Epic Games v. Apple lawsuit, Apple is making significant changes to its U.S. App Store guidelines.

Developers can now link to an external in-app payment method. However, they still will need to pay Apple a commission of 12% to 27% on these transactions. And the mechanism for allowing such external payments might prove so onerous that developers take a pass.

Epic Games CEO Tim Sweeney called it a “bad-faith ‘compliance’ plan” Tuesday — and vowed that his company will contest Apple’s plan in District Court.

The Apple Vision Pro headset might be a real pain in the neck, according to new reports after the latest round of demos. Three separate people reported feeling discomfort or even pain after wearing the headset for short periods.

Each of the people also expressed some level of appreciation or even amazement regarding the Vision Pro’s immersive visuals. However, if strapping the headset on for a half-hour proves uncomfortable for a majority of users, that’s going to be a serious problem that no amount of spatial computing wizardry — or even an ugly strap — can overcome.

Python is the most popular coding language in the world. It has endless applications, and once you learn it, you can start applying it to many different fields and hobbies.

Ready to get started learning Python? For a limited time, you can get The Complete 2023 Python Programmer Bundle on sale for just $32.97 (regularly $360).

If you’re ready to put your MacBook in clamshell mode on a vertical stand, Twelve South rolled out a nice one for you Tuesday — BookArc Flex.

The minimalist stand lets you run your closed laptop like a desktop — just plug in your external display and fire up a keyboard and mouse — while saving loads of space on your desk for other gear. And you can get it with chrome, matte-black or matte-white finishes.

The U.S. Supreme Court effectively upheld a lower court’s ruling that Apple must allow third-party iPhone app developers to point customers to their websites when making purchases. This means the company is forced to drop its “anti-steering” rule for such applications — a major change.

It’s the primary result of Apple’s long-running legal battle with Epic Games.