Apple’s negotiator-in-chief, Eddy Cue is out to clear the air surrounding the price-fixing conspiracy Apple was found guilty of by U.S. federal court in 2013, before the case hits an appeals court later this month.
In a rare interview, Cue sat down with Fortune to talk about the ebook controversythat has embroiled Apple and the six top book publishers ever since the iPad launched with the iBookstore in 2011.
Apple was found guilty of conspiring to raise ebook prices in 2011, after the launch of the iBookstore saw price of ebook new releases spike 17% overnight. Apple has maintained its innocence through the entire ordeal, and though the company has been criticized for its litigious nature, Cue says the company has to “fight for the truth,” no matter what.
