Beats co-founder Jimmy Iovine is in fresh talks with the world’s top musicians, in hopes of landing more exclusive album deals for iTunes, reports The New York Post.
Apple is looking to replicate the success Beyonce had with her exclusive iTunes album in December 2013, by signing other hot artists to drop their albums early on Beats Music and iTunes. But according to industry sources, the idea of artists making side deals with streaming services is not going over well with record label executives.