Pity Jony Ive. The poor bastard just can’t catch a break.
Ive and his design team at Apple have just released a pair of exquisite iPads — the iPad Air 2 and iPad mini 3 — and yet are getting grief because the iPads offer nothing “new.”
“New” being things like face-tracking cameras, heart-rate monitors or — god forbid — a stylus. These are the kinds of things that get called “innovation.”
Instead, the new iPads look a lot like last year’s models, and those from every year before. This makes many tech reviewers yawn.
“Largely unnecessary,” says The New York Times’ lukewarm review. “More of the same,” writes Business Insider. “You might think I’d be pretty excited about them — but I’m not,” says Walt Mossberg at Re/Code.
Indeed, instead of adding new hardware features, Ive’s team has even removed them. The mute/lock button is gone on the iPad Air 2. Who removes features?
Well, Jony Ive does.