Starbucks CEO Howard Schultz says we are witnessing a huge shift in the way people buy things in America, and even though his brick and mortar Starbucks stores aren’t supporting Apple Pay right now, he still thinks it’s great for business.
Schultz appeared on CNBC this morning to talk about Starbucks’ mobile payments where he was taken to quipped by Jim Cramer for bragging in March that Starbucks had a big lead in mobile payments with its Starbucks app, only to get leap frogged by Apple Pay this month.
The Java King was adamant Stars’ currency would be relevant ‘at some point in the future’ but admitted there’s no other company that can get shoppers to change their behavior like Apple.