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Apple’s senior director of PR calls it quits

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Natalie Kerris, former senior PR director at Apple. Photo: Apple
Natalie Kerris, former senior PR director at Apple. Photo: Apple

Natatlie Kerris has been one of the most prominent figures on Apple’s PR team for the past decade, but today she announced that she’s ready to jettison from the mothership.

In a message posted on Twitter today, Kerris says she’s stepping away from Apple after working at the company for the past 14 years. The former PR director hasn’t said what she’ll be doing next, but based on the Steve Jobs quote she shared in her tweet, she’ll be moving on to a new adventure soon.

Anxious buyers freak out about Apple Watch shipments

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Will you get your Apple Watch by Friday? Photo: Leander Kahney/Cult of Mac

Were you hoping to get your Apple Watch preorder on Friday? We were, but based on the shipment status of our orders here at Cult of Mac HQ, all our watches are still stuck at “Preparing for Shipment” despite the fact we’ve already been charged for the orders.

We asked Apple fans this morning if they’re starting to worry that their preorders might not arrive as quickly as expected and the responses bordered closer to panic than simply worried.

Free app Tweak and Tuneup boosts performance of your Mac

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Tweak and Tuneup will get your Mac up to speed. Photo: Systweak Software
Tweak and Tuneup will get your Mac up to speed. Photo: Systweak Software
Photo:

This post is brought to you by Systweak Software, creator of free performance-boosting Mac app Tweak and Tuneup.

To get the most out of your Mac, you should occasionally purge all the unwanted files that can negatively affect your system’s speed and efficiency. It’s crucial maintenance, but manually deleting all the unnecessary files can be a drag — especially if you waste a lot of time searching for instructions or reading out-of-date tips.

Forget that. Free Mac app Tweak and Tuneup is a suite of speedy tools that scan your Apple computer, quickly locating and deleting junk files to free up loads of disk space and restore your machine’s full speed and power.

Apple Watch preorder arrives early, sort of

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Photo: Bolbfro/Imgur
Photo: Bolbfro/Imgur

There’s still no sign whether Apple Watch preorders will actually arrive on doorsteps by Friday, but at least one customer has already received an Apple Watch preorder — sort of.

A reddit user in Australia posted pictures this morning of an Apple Watch charging cable that arrived on his doorstep a few days early, despite the package’s status still being set to “Preparing for Shipment” yesterday.

This is what it looks like when you open the box:

How Apple Watch uses green light to take your pulse

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Apple Watch promises to be the most personal device you’ve ever strapped on by keeping track of everything from your movement to your heart rate, 24 hours a day.

Mixing high tech with high fashion can be tricky, but in a new support document, Apple details how it uses what’s known as “photoplethysmography” to track your heart rate by flashing green light at your veins.

Here’s how Apple Watch’s heart rate tech works:

Adobe puts design tools on your wrist with trio of Apple Watch apps

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Get your Behance stats at a glance. Photo: Adobe
Get your Behance stats at a glance. Photo: Adobe

Adobe’s Behance, Adobe Color CC, and Creative Cloud apps have all been updated to include Apple Watch support in a move designed to both sell more iOS apps as well as inspire their current customers to get outside of the computer and create.

“That’s because designers get a lot of their best ideas,” writes Adobe’s David Macy, “not while sitting at our desks, but from interacting with and observing the world around us.”

Google’s dirt-cheap cellphone network breaks all the rules

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Google took the wraps off its new wireless network called Project Fi today, revealing that it will sell basic plans with talk, text, Wi-Fi, tethering and international coverage for just $20 a month.

Rather than building out its own infrastructure for the wireless network, Google is partnering with both Sprint and T-Mobile, and will allow customers to seamlessly switch between the two networks for the fastest connection available at your current location.

Check out the Project Fi video below:

How to find your Apple Watch tracking info

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Apple Watch preorders are arriving soon. Photo: Apple
Apple Watch preorders are arriving soon. Photo: Apple

Apple Watch preorders are supposed to start delivering on April 24th, but almost everyone we’ve talked to is still seeing a ‘Preparing for shipment’ status on their orders.

Tracking information for Apple Watch orders still haven’t been sent out yet, however, some reddit users have discovered a way to manually pull your tracking info from UPS. The solution is a bit hit or miss, but if you’re desperate for more info about your pre-order it’s worth a try.

Here’s how to find your tracking info:

Batman and Superman disagree on everything

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Seriously, didn't you see this trailer? Photo: How It Should Have Ended
Seriously, didn't you see this trailer? Photo: How It Should Have Ended

Here’s what would happen if Superman and Batman got together for coffee to talk about the big trailer reveal of the past week.

No, it’s not Batman v Superman: Dawn of Justice.

Instead, Supes is excited about Star Wars: The Force Awakens, and calls it the best trailer out there. Batman tries to get the Man of Steel to consider their own dual trailer to no avail.

Superhero banter, sarcasm, and some pretty funny lines ahead. You’ve been warned.

Jony Ive on Apple Watch alchemy and working with robots

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Marc Newson and Jony Ive Photo: Vanity Fair

Apple Watch might be the most controversial product Cupertino’s ever launched, but according to Jony Ive, Apple’s been on this path since the Jobs and Woz founded the company.

The Apple design boss and Marc Newson opened the inaugural Condé Nast International Luxury Conference today in Florence, Italy, to talk about their smartwatch that’s part fashion item, part tech gadget. Ive and Newson sat down with conference host Suzy Menkes and explained how they approached the development of Apple WAtch.

“We don’t look at the world through predetermined market opportunities,” said Ive. “What we’ve done fairly consistently is try to invest tremendous care in the development of our products.”

Here are the eight most important bits we learned about the Apple Watch’s development:

Second wave of Apple Watch preorders could kick off May 8

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The Apple Watch is coming to Italy. Photo: Leander Kahney/Cult of Mac

Customers in Italy will be able to preorder the Apple Watch from May 8, according to an internal source speaking to Italian Apple website iSpazio.

If true, this will kick off the second wave of Apple Watch launches, with the first beginning in the United States and nine other countries earlier this month.

Common sense is your best defense against Apple Watch thieves

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Photo: Apple
Police and security experts recommend being aware of your surroundings when interacting with your new Apple Watch. Photo: Apple

When you hold up your wrist to admire your new Apple Watch, the shiny new device might also catch the eye of an opportunistic thief.

Police and security experts are urging common sense and awareness of surroundings when interacting in public with the new smartwatch, which will begin arriving on doorsteps and adorning wrists Friday.

Just how scratch-resistant will your Apple Watch Sport be?

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Swatch has an answer for Apple Watch. Photo: Apple
Will it scratch? Photo: Apple

Unlike the sapphire crystal used in the Apple Watch and Apple Watch Edition, the low-end Apple Watch Sport uses a scratch-resistant fortified ion-X glass display to protect your next must-have Apple device from the wear-and-tear of its daily grind. But how does it hold up?

Thanks to Lewis Hilsenteger of Unbox Therapy we apparently have our answer. Using ion-X glass covers provided by Apple leaker extraordinaire Sonny Dickson, Hilsenteger runs the glass covers through a gauntlet of keys, knives, steel wool, and different types of sandpaper.

You can check out his video below.

iBreakup: Jilted ex dumps cheating partner’s Apple collection in the tub

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Can you imagine coming home to this? Photo:
Can you imagine coming home to this? Photo: Foolishnessfly2/Twitter

If you’re looking for a picture to illustrate the difference between water-resistant (like the Apple Watch) and waterproof (like no Apple product yet), this one will do perfectly!

The traumatizing photo was posted on Twitter by jilted lover @foolishnessfly2, who decided to get revenge against an ex who had cheated on her by dumping his entire Apple collection in a bathtub full of water.

Needless to say, this is one breakup he’s going to remember. Hope he’s got AppleCare+!

WhatsApp voice calling comes to iPhone along with iOS 8 share extension

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WhatsApp

Photo: Killian Bell/Cult of Android

WhatsApp is no longer just an instant messaging service. In a new update now rolling out to users on iOS, the company is introducing new voice calling capabilities that allow you to phone family and friends anywhere and at no extra cost.

The update also brings an iOS 8 share extension and other new features and improvements.

Shamed Apple dev admits faking cancer to increase sales

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Disgraced app developer Belle Gibson was profiled on many TV shows, including "Australia's No. 1 breakfast show." Photo: Sunrise
Photo: Sunrise

Australian indie developer Belle Gibson — known for her iOS app The Whole Pantry — has publicly admitted that she made up a story about suffering from terminal brain cancer to boost profits.

“No. None of it’s true,” she told The Australian Women’s Weekly magazine when asked if she had ever had cancer. “I am still jumping between what I think I know and what is reality. I have lived it and I’m not really there yet.”

The 26-year-old entrepreneur based her business around telling others how she had overcome cancer through “healthy living” and without the use of conventional medicine. Apple was seemingly so taken with the story that it flew her to Cupertino to work on delivering one of the first wave of Apple Watch apps — although this has since been pulled.

How to transfer contacts and photos from Android to iOS

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Transfer all of your Android contacts and photos in no time.
Transfer all of your Android contacts and photos to iOS in no time. Photo: Ste Smith/Cult of Mac

You’re finally making the move, getting rid of your old Android phone in favor of a shiny new iPhone. The only problem is transferring all your valuable contacts and photographs from one device to the other.

Well, in today’s video I’m going to show you how to do just that — and luckily it’s a lot quicker and easier than you may think.

Angela Ahrendts rallies the troops as Apple Watch launch looms

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Apple's retail chief sends out a video message to help prep employees for this Friday. Photo: Apple
Apple's retail chief sends out a video message to help prep employees for this Friday. Photo: Apple

In a video sent out to Apple retail employees, Apple’s senior vice president of retail Angela Ahrendts clarified that the Apple Watch will be arriving for many customers this Friday, but that online ordering was still the only way the Apple Watch can be purchased right now.

Ahrendts talks directly to retail employees, reminding them that the Apple Watch isn’t the only great new product aut right now, but that it is an entirely new type of product and way of selling things for Apple.

“This is not just a new product for us, this is an entirely new category,” she says in the video, “and it is the first time we’ve ever previewed a product two weeks before the availability.”

Even with the horrible audio echoes and Ahrendts’ vocal-pause-laden and seemingly unrehearsed speech, the video is a fascinating look at the messaging all Apple retail staff will be hearing this week as they prepare for the hordes of new customers looking to buy an Apple Watch or new Macbook.

Never miss an iPhone call or alert again

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Keep your ringtone volume and media volume separate. Photo: Rob LeFebvre/Cult of Mac
Keep your ringtone volume and media volume separate. Photo: Rob LeFebvre/Cult of Mac

There are two different channels for audio on your iOS device: there are ringers and alert sounds and there are media sounds, like from the Music app or various games on your iPhone.

The hardware volume buttons on the side of your iPhone are set to control both by default, but you can separate it out, making the hardware buttons only turn down the media sounds instead of both media and ringer sound.

Here’s our recipe on how to make sure you never miss a call because someone “accidentally” turned your volume all the way down.

New Tomorrowland trailer surprises us with loads of sci-fi action

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Not your standard kid-fare, then, Disney? Photo: Disney
Not your standard kid-fare, then, Disney? Photo: Disney

Disney’s has been showing us glimpses of its Brad Bird-helmed live action film for some time now, with the slow burn first trailer last October focusing on the young woman who gets a mysterious pin that transports her to an unseen, futuristic world, complete with jetpacks and glittering skylines.

That and present-day George Clooney, who convincingly portrays the curmudgeon next door with secrets of his own.

This new trailer, however, ratchets up the sci-fi action, giving us several more shots of the eponymous future city, even more jetpacks, and a team of future SWAT cops with ray guns coming after our heroine and Clooney as they climb into a bathtub and launch themselves into an uncertain, well, future.

Maybe Tomorrowland won’t be the sappy kid flick we all thought it would turn out to be, after all.

Let’s hope Apple car is as sleek as this sci-fi Chevy

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The Chevy FNR is a concept of a self-driving car that was unveiled this week in China. Photo: General Motors/Shangai Motor Show
The Chevy FNR is a concept of a self-driving car that was unveiled this week in China. Photo: General Motors/Shangai Motor Show

Chevrolet has a concept car that looks like something Bat Man would drive. Except he wouldn’t drive it the scene of the crime. The car would drive him.

The FNR concept is a self-driving car that may never see the light of day. But for that day to come, developers must dream, and Chevy has put forth a beautifully imagined vehicle that could nudge the future in a certain direction.

The nudging began this week at the Shangai Motor Show, where General Motors showed off its idea of an autonomous electric vehicle. The FNR likely drew more oohs and awes than the new Malibu that also debuted at the show.

Google gets a surprise in search for Loch Ness Monster

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If anyone can find the Loch Ness Monster, it’s Google; nothing can escape its sophisticated Street View cameras.

When the search giant visited the Scottish loch to celebrate the 81st anniversary of the legend of Loch Ness with the help of divers and local experts, then, it’s perhaps unsurprising that it managed to capture something mysterious in the water.

Adobe’s new Lightroom 6 is the best Aperture alternative

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Photo: Adobe

Today Adobe released Lightroom 6, cementing the photo editor as the best alternative to Apple’s now-extinct Aperture.

For Adobe Creative Cloud subscribers, the new app is called Lightroom CC. While perhaps the biggest enhancement is related to speed and performance, there are also a few new features users should find helpful.