Despite angering iOS users by forcing their album, Songs of Innocence, onto every iPhone and iPad in the world, U2’s iTunes exclusivity bet is paying off big time.
Nearly one in four of all music users on iOS devices listened to U2 in January, which was nearly double the second most popular artist, Taylor Swift. The force-fed album debuted last fall but its impact is still visible five months later, according to Kantar’s latest survey of iOS users, which found that 23% of all music users on iOS listened to at least one U2 track in January.
Here’s the top 10 artists in January: