Everybody likes to get a good chuckle out of Siri, Apple’s virtual assistant. But we really have to call its brand neutrality into question.
Despite all of the doom and gloom we’ve been hearing since the Apple Watch launched in April, including the company’s own reluctance to let us know how well the device is selling, it looks like our favorite digital helper has decided that it’s a winner.
Asking Siri “What is your favorite watch?” or “What do you think of the Apple Watch?” will get you some enthusiastic endorsements of Apple’s latest gizmo. And this is our surprised face.
Every mobile platform now ships with its very own virtual assistant, and while they all offer a similar set of basic features, Google Now and Siri are way ahead of their rivals. Google Now knows what you want and when you want it, but Siri has sass and personality, and is about to get a whole lot better with the help of Proactive.
