Compared to the massive numbers of iPhones it unloads each year, Apple has “only” sold around 6-7 million Apple Watches since the device’s launch earlier this year.
Granted, that’s still more than the entire rest of the smartwatch industry combined, but a new report suggests that Apple could be on course to sell almost the same quantity again over the holiday quarter — signalling a near-doubling of sales for Apple’s debut wearable device.

