Apple was nominated for three “Crunchies,” TechCrunch’s annual award event for the best in technology. The technology giant lost all three.
Apple’s 3D Touch, the Apple Pencil, and CEO Tim Cook were all put forth as the Best Technology Achievement, Best Hardware, and CEO of the Year, respectively.
None of them won a Crunchie, losing out to SpaceX Falcon 9, Samsung Gear VR, and Mark Zuckerberg.
Of course, having 3D Touch in the same category as a spaceship really shows what an uneven, weird thing the Crunchies are.


