Apple’s worth a crazy amount of money these days, but what really separates it from previous eras is that it no longer lives or dies by one product. Look at any part of Apple’s business and you’ll find reasons to be optimistic.
The latest example of this comes from Bank of America, which bumped its price target on Apple stock from $230 to $250 a share. Why? Because the bank noticed that the App Store is booming — and not just in the category you might expect.
Promoting a product or brand online means making the most of Google AdWords. So if you’re not set up with AdWords, or just want to know how to make better use of Google’s online advertising system, this crash course is for you.
Updated 3:20 p.m. August 21: Epic Games says it does not plan to bring Fortnite to Apple TV after all. “References to tvOS in the Fortnite files are the result of general Unreal Engine support for the Apple TV platform,” the company said in a statement sent to CNet.
The original report follows….
Fortnite Battle Royale already supports more platforms than most games, but it seems it hasn’t finished expanding its reach. New evidence suggests the biggest game on the planet will soon be available on Apple TV.
Apple may have just passed the $1 trillion mark, but it’s still looking for ways to save money. In its efforts to keep manufacturing costs as low as possible, the company is supposedly shifting production for its various devices from Taiwanese suppliers to Chinese ones.
You can now use Apple Pay at all 750 Costco warehouses across the United States. The retailer is also retrofitting its gas stations with contactless readers, although only a small number of these have so far gone live.
The latest snatch-and-grab Apple Store robbery didn’t turn out all that well for the thieves.
Over the weekend, the Apple Store at The Oaks mall in Thousand Oaks, California, was targeted by three men who walked in and began snatching products. But angry customers got involved, leading to all three would-be thieves being arrested.
To create its new vertical mouse, Logitech borrowed from its expertise creating peripherals for players of first-person shooters. The goal? A kill shot aimed straight at the ugly heart of repetitive strain injuries.
The result of the company’s efforts is the Logitech MX Vertical. The ergonomic mouse, unveiled today, offers appealing features in a strangely beautiful design that looks something like a seashell.
Monday is Beta Day at Apple. Today brought shiny new versions of iOS 12 and macOS Mojave. The newest versions are only for developers, but the public just got access to the iOS 12 and Mojave betas released to developers last week.
New betas of watchOS 5 and tvOS 12 for devs also launched today.
A few months ago, analysts were predicting that terrible sales of the iPhone X would devastate the company. They were wrong. Today, an analyst says very strong sales of the iPhone X are going to damage Apple next year.
Apple just can’t win.
The last time Apple gave any love to the Mac mini was way back in 2014. But a refresh is reportedly coming.
This inexpensive macOS desktop is apparently popular with developers and server farms. The 2018 mini is supposedly being created with these professionals in mind.
How do you send a photo to several of your family members? Do you compose a group message, adding all their various addresses and phone numbers manually? Do you have several existing threads, each with a different combo of family members?
Today, we’re going to see a much easier way to send a photo to multiple recipients using Siri Shortcuts (or Apple’s Workflow app). It’s so simple that it should be built in to the iPhone.
A few days ago, we learned about the iPhone’s shutter, the part of the camera that “opens and closes” to let light onto the sensor. Today, we’re taking an in-depth look at the aperture, aka hole. The aperture is an opening in the lens that can be made bigger or smaller. Like shutter speed, its primary purpose is to control how much light reacts with camera the sensor (or film).
Also like shutter speed, aperture has some extra effects on how the image looks. Specifically, it can control how much of the image, front to back, looks sharp.
We already know quite a bit about the next-generation iPhones, and one of the remaining questions may have just been answered: when they’ll go on sale.
A German wireless phone provider has leaked part what we want to know: the date preorders will begin. The most likely release date can be extrapolated from that.
How many important moments at Apple started with Steve Jobs being late to a meeting that ended with him making a seemingly impossible demand?
This is exactly how one former executive of Lucent Technologies describes the birth of commercial Wi-Fi, which took place in a meeting room at Apple headquarters in Cupertino on April 20, 1998.
Minecraft: Education Edition is one of the best-known applications to gamify learning. After launching back 2016, an iPad version will finally debut next month.
The Minecraft game is hugely popular, and the version created for schools also has millions of users learning math, science, history, and more.
There are roughly a billion weather apps on the App Store, and several them are very good indeed. But my current favorite is Hello Weather, which was just updated to get some great international features, as well as some awesome radar maps. It’s so great-looking, and so easy to use, that it’s been my go-to weather app since I discovered it.
The first camera that can be embedded under a phone’s display might launch next year. If this comes to pass, it would remove the need for the screen cutout in the iPhone and many rival Android models.
It’s no secret that companies are trying to develop in-display cameras. The promise that one will be on the market in 2019 comes from an unnamed source.
The iPhone is an amazing picture-taking machine, but at the end of the day it’s still a phone. Cameras have evolved to allow for easy access to many crucial settings, like ISO and shutter speed. So how do you get that kind of control on an iPhone?
It’s highly likely that we’ll see new Apple Watch Series 4 devices at next month’s Apple media event, and a new series of filings suggest that this is even more probable.
Filed with the Eurasian Economic Commission are six new model numbers for next-gen Apple Watches, all of which will run watchOS 5. While that doesn’t tell us too much about the new devices, it does suggest that they are on the way.
Apple has pulled a massive 25,000 apps from its Chinese App Store following state media complaints about the company. At least 4,000 of these were tagged with the word “gambling,” which is illegal in China outside of state-sanctioned lotteries.
“Gambling apps are illegal and not allowed on the App Store in China,” Apple said in a statement. “We have already removed many apps and developers for trying to distribute illegal gambling apps on our App Store, and we are vigilant in our efforts to find these and stop them from being on the App Store.”
The Apple Store in Leidseplein square, Amsterdam was evacuated Sunday afternoon as the result of an apparent overheating iPad battery.
While the lithium-ion battery in the device did not explode or begin visibly smoking, it supposedly began emitting vapors which led to three Apple Store employees being check over on site by ambulance personnel.
The fall semester is right around the corner, so students will soon be plugging away on homework and research papers. Here’s our recommendations for the the best Apple laptops for your student, from college to elementary school.
And we cover more than just laptops, also recommending the best desktops and tablets, so there’s something here for everyone.
This week we make sweet, sweet music with Group the Loop, relax with the meditative Cycle, and post pictures of everything with the new version of Icro.
Let’s be honest, many of us have pretty unhealthy relationships to our phones. But it doesn’t have to be that way. Your phone can become a reminder to take your eyes off the screen and keep your mind centered.
In this week’s Cult of Mac Magazine: With an update likely coming soon, Cult of Mac lays out our best guesses (and most fanciful dreams) for all the features that could be coming to Apple’s fantastic wearable.
You’ll find that top story and much more. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.