The 2018 iPhone lineup might be missing a “Plus” model when all three new iPhones are unveiled at the Steve Jobs Theater early next month.
Apple’s marketing team has reportedly been considering whether or not to ditch the Plus suffix that has been used on larger display iPhones ever since the iPhone 6 Plus came out in 2014.
August 27, 2008: The U.K. bans an iPhone ad for apparently misleading consumers.