In the latest spat of the carriers, AT&T ran a one-page ad in newspapers last week attacking T-Mobile and claiming that the purple carrier drops two times more calls and is 50% slower.
It hasn’t taken long for T-Mobile to respond with their own one-page newspaper ads, which are simply brilliant: “If AT&T thought our network wasn’t great, why did they try to buy it?” Touché. T-Mobile’s got a couple of other ads to taunt AT&T, which you can check out here.
Source: Tmonews
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
8 responses to “T-Mobile’s Response To AT&T’s Negative Ad Campaign Is Simply Brilliant [Image]”
Those ads are absolutely epic. LMAO!
I’d love to see T-Mobile drop it’s 2 year contracts. Hard to say if it will swing the big 3 though.
I love it when the gloves come off. Back in the day it was illegal for you to even mention a competitor by name. Now its all bout the 1 2 punch. I Love it.
magenta, not purple
Lol! Burn!
That’s a nice ad targeted toward people not in the industry.
But the reality is that large cell phone companies buy smaller ones for multiple reasons. The primary reason is to get the customers and the revenue they provide. This also boosts economies of scale. The second reason is to get coverage in areas where there are gaps, and I’m speaking about both cell towers AND retail presence. This also reduces inter-carrier roaming costs. Lastly, whenever there is duplicate coverage, something can be closed or turned off.
In other words, get the customers, fill in holes, and turn off duplicate services. This is more efficient, provides better service, and leads to more profit.
It’s not about admiring some other company’s network. That’s just silly.
That’s a nice ad targeted toward people not in the industry.
But the reality is that large cell phone companies buy smaller ones for multiple reasons. The primary reason is to get the customers and the revenue they provide. This also boosts economies of scale. The second reason is to get coverage in areas where there are gaps, and I’m speaking about both cell towers AND retail presence. This also reduces inter-carrier roaming costs. Lastly, whenever there is duplicate coverage, something can be closed or turned off.
In other words, get the customers, fill in holes, and turn off duplicate services. This is more efficient, provides better service, and leads to more profit.
It’s not about admiring some other company’s network. That’s just silly.
LOL They wanted the subscriber base not that silly network. The US market is oversaturated and the only way to expand is by mergers and aquisitions (Sprint-Nextel, Verizon- Alltel etc etc)
What people do not understand is that TMobile which is DUTCH owned wants OUT of the USA. Period. And ATT gave them a chance to make a graceful exit. Now they just bought some time with the merger contract cancellation dollars.
The delicious irony is this Cult of Mac article on the same page as this silly news item…
http://www.cultofmac.com/202143/t-mobile-we-cant-afford-to-sell-the-iphone/?utm_source=Contextly&utm_medium=RelatedLinks&utm_campaign=Previous