An astonishing 82% of consumers plan to buy an iPad despite the dozens of competing tablets due this year, a ChangeWave survey found.
There’s a caveat: that’s 82% of consumers who plan to buy a tablet in the next 90 days, which is only 5% of the 3,091 consumers surveyed in February – before Apple showed off the iPad 2.
Still, it’s a huge percentage. Only 4% plan to buy the Motorola Xoom; and 3% plan to buy RIM’s BlackBerry PlayBook and Samsung’s Galaxy Tab.
Further out, almost 30% said they will be buying a tablet in the future — also an amazingly high number. Not surprisingly, these tablets will cannibalize sales of netbooks, eReaders and even traditional notebooks.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
6 responses to “Survey Says: 82% Of Tablet Buyers Plan To Buy An iPad”
I saw that coming, I’m sure everyone does after checking out the iPad 2.. others just S@#k in front of Apple’s tablet.. it’s awesome and a must-have. I’m getting it tommorrow.. sooo happpyy.. :)
Looks like a very similar number to this one:
IDC: Apple’s iPad took 83% share of tablets shipped in 2010
“http://macdailynews.com/2011/0…“
Do consumers even realize there are any other tablets available for sale besides tech-head Android fanbois? Will the average consumer even see an Android tablet in a retail store? I know they sell Android tablets in stores like Walgreens and Sears, but I have yet to see one and I’ve heard their quality left something to be desired. Someone mentioned there were the Archos tablets and I went to the site and it looked like they had some fairly decent Android tablets. But I hardly ever hear about Archos tablets despite them being around for quite a while. Lots of consumers know Apple, but I’m sure very few know of Archos despite the company being around for many years.
There used to be a marketing expression: If it isn’t a Duncan, it isn’t a Yo-yo.
When it comes to tablets the new market expression will be: If it isn’t an iPad, it isn’t a tablet. I think consumers mainly buy products that are at the top of their mind and that is surely the iPad. Consumers would almost have to go out of their way to buy some tablet that isn’t an iPad. I hope Oprah Winfrey sells the iPad 2 hard as her newest favorite device and Apple will blow sales records away.
Anyway, I hope the iPad 2 is able to hold on to its present market share or at least 70% for all of 2011 and that might be enough to convince Android tablet vendors to just give up if they can’t profit from the tablet market. I don’t think Android tablet vendors flooding the market with cheap Android devices is going to work this time around is it did with smartphones. We’ll see.