You would think Apple, which hails from the land of movies and make-believe, would understand the old Hollywood maxim that all publicity is good publicity. If not, courtroom sidekick Samsung can certainly teach a refresher course. Turns out, all the legal battles trying to stop Galaxy tablets instead have been good PR for the South Korean company — at least in Australia.
In an interview with the Sydney Morning Herald, Samsung’s Vice-President of Telecommunications in Australia Tyler McGee, thanked Apple for promoting the Galaxy Tab 10.1 brand. “At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective.”
Although pre-orders for the tablet have just begun, McGee said Samsung might not be able supply the demand quickly enough. Australia’s Federal Court recently overturned a preliminary injunction against Galaxy 10.1 sales in that nation and refused to hear Apple’s appeal. The tablet was originally set to go on sale this past summer, but a voluntary sales delay by Samsung and a protracted court case by Apple kept the Galaxy Tab 10.1 off the shelves but for months squarely in the public spotlight.
However, it is unknown how much Apple’s court actions were the cause of Samsung’s sales increase or simply the continuation of already strong appeal with Australian consumers. Samsung is already the number one mobile phone and smartphone brand in the country.
Additionally, we’ve heard Samsung’s marketing boasts before. Just days ago, the company announced it shipped 300 million phones through November — six times that of Apple. However, the claim faltered upon looking at the details, including Apple’s overwhelming lead in profits. The same could be true here, according to analysts pointing out increased attention does not translate directly to higher shipments or sales. Still, all publicity is good publicity.
Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.
13 responses to “Samsung: Apple Lawsuits Is Helping Us Sell More Galaxy Tablets”
There also number one for tv and media?
Where?
there on the stairs… is anyone educated to use the correct words anymore?
I go to college and see nothing but ipads. I go to homes and see nothing but iPads. I can honestly say that I still have yet to see an android tablet, let alone this tab, in the hands of consumers. So i question just how many they claim to be selling.
Why is the picture in spanish tho oO
You have something against Hispanics?
What part of the world do YOU live in?
And NAND Flash, Memory chips , computer monitors and LCD displays
even you cannot get it right…..
Apple doesn’t care that Galaxy Tab becomes a household name and sells a ton of tablets. Their only goal is to dissuade Samsung from blatantly copying Apple’s designs.
Don’t you think that Samsung would think twice about copying next time it embarks on designing a new gadget similar to something first released by Apple?
I think their strategy will work. Apple is just sending a message to Samsung (and other competitors) that copying won’t be cheap or easy. Even if they fail in the court, it will achieve the long term goal of preventing rip offs by making it costly (lawsuit costs) and time consuming.
Your completly right. Galaxy tab is very far from being a household name
How so?
Didn’t u see my name? “Manuel Reyes” if i have something against hispanics then estoy jodio :(. Anyways just struck me as odd that they picked a spanish picture for this