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Rocky launch puts a damper on iOS 9 adoption rate

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iOS 9 adoption isn't as fast as iOS 7's was.
Photo: Apple

The public release of iOS 9 got off to a rocky start yesterday but it appears that Apple’s problematic servers didn’t stop the big software update from gaining faster adoption in the first 18 hours than iOS 8.

Even though iPhone and iPad users are downloading iOS 9 at a slightly faster rate than they installed iOS 8, the number crunchers at TapyJoy found that iOS 9 is still lagging way behind iOS 7’s adoption rate.

Check out the race in the comparison chart below:

adoption9v8

According to metrics taken from Tapjoy’s mobile platform, iOS 9’s adoption rate stands at 6% just 18 hours after its release, however iOS 7 was at 12% after 18 hours. Measurements from Mixpanel show a slightly different story with iOS 9 adoption at 10% of the users base 18 hours into the release.

Over 83% of iPhone and iPad users are still using iOS 8, while iPod Touch owners have been slower to even upgrade from iOS 7. Nearly 26% of iPod Touch owners are using iOS 6 or iOS 7.

iPhone users have been quicker to adopt iOS 9, with 7% making the upgrade since yesterday, compared to 4% of iPad users, even though iOS 9 has a bunch of new features that make the iPad a much better productivity machine. iOS 9’s adoption also varies greatly between major countries, with Japan and South Korea being the fastest to update so far, while the China, Italy and the United Kingdom round out the top 5.

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3 responses to “Rocky launch puts a damper on iOS 9 adoption rate”

  1. multimediaguy says:

    I’ll be honest, I have a feeling so many people jumped to iOS 7 and had a miserable experience that they are reluctant to do the immediate upgrade. For the iPad I have a feeling it is even a bit more drastic due to the noticeable slowdowns when you do iOS upgrades on that device (even more extreme than iPhones in my opinion).

    Of course, I’ve already updated to iOS 9 on all my devices, and I’m running OS X 10.11 on my Macbook. And this is the first upgrade I’ve done in years where things feel just as fast, or faster, than the prior OS. I’m definitely getting a few crashes on my iPhone, but nothing serious yet.

  2. wakeupmymac says:

    Perhaps rather than percentage it maybe relevant to compare the actual number of upgrades year on year. 12% on IOS7 2 years ago may actually be equivalent to 6% on IOS9 this year because there are more iPhones in circulation. Of course, I could be completely wrong….Do you have those numbers?

  3. RyanTV says:

    I didn’t have any issues updating my 6+ or my iPad Air 2. The updates downloaded in about 12-15 mins each and the devices were back up and functioning within 10 mins after the download finished.

    The only complaints I have right now is that my typing seems to be a little on the sluggish side of things which is a bit annoying. I don’t know if Apple needs to make some tweaks, but I wasn’t expecting something so simple to be an issue, particularly having the newest devices currently available.

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