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Rivals Can Beat iPads Only With Rock-Bottom Pricing

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Photo by _tar0_ - http://flic.kr/p/9wKz23
Photo by _tar0_ - http://flic.kr/p/9wKz23

Here’s some advice to tablet companies hoping to beat the iPad features: stop wasting your time. The only alternative is to drop prices ridiculously low, like $300, says a Wall Street observer.


The problem is iPad’s features cannot be matched and Apple has built a support system of iTunes and cloud services that cannot be beaten, according to Numura Securities analyst Richard Windsor.

“The Android tablets aren’t as good because of the ecosystem,” Windsor said. “They’ve got to be cheap.” The perfect price seems to be about $300, a figure that until recently has also been out of reach for competitors. But the ultra-cheap tablets by HTC, Motorola or Samsung could spur what the analyst terms as “meaningful volumes.” All of that hinges on tablet screens – the most expensive component, he said.

If Samsung – maker of Android tablets including its own Galaxy tab – boosts screen production, it would enable iPad alternatives to drastically lower prices, the analyst reasons.

This only works if Apple doesn’t respond to the threat – an unlikely scenario. The Cupertino, Calif. company virtually oozes with cash and has shown little inclination to not spend billions of dollars to secure needed components.

If iPad rivals can’t directly compete on features, nor price, nor ecosystem – what’s left but to thrown in the towel?

How long do you think it’ll be before there’s a viable threat to iPad in both features and price? Let us know in the comments.

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30 responses to “Rivals Can Beat iPads Only With Rock-Bottom Pricing”

  1. jk says:

    utter nonsense….

  2. gareth edwards says:

    the viable competitor is just round the corner – Amazon’s tablets will be the iPad ‘killer’ that the market has been waiting for but it’s just gonna kill all the other tablets.

  3. CPDubbleU says:

    I’ll answer your question with another question. Did anyone ever REALLY compete with the iPod in regards to the digital music revolution?

  4. SB_Canada says:

    “Killer” Amazon tablet. Ummmmm “Nooooooooo”

  5. Sverix says:

    How can a writer with an age and experience like Ed Sutherland’s be so NAIVE.
    The alternatives are already starting to look better than iPad – and as to features: Android 2.3 for phones and 3.1 for tablets – we cannot deny it: they are superior to iOS.
    I don’t have a tablet, I’ve got my iPhone – but there are a lot of Android phones, that I’d prefer to my iPhone. And when I buy a tablet it WILL be an Android tablet.
    I have been convinced for a looong time: Android has better features – by far!

  6. Raj says:

    If the Blackberry Playbook had come out at 399.99 instead of 499.99 at base, or even lower, there would be a different conversation going on around now.  Its still not to late for them to drop the price for the holidays, (5-6 months from now) and watch them sell a whole ton.  I had said the same thing on my blog the day the Playbook came out.

    http://slicedapple.wordpress.c

  7. carlospacheco74 says:

    I’d like to think I’m not bias in terms of iPad vs. everybody else but I am on a Mac site. That said my GF has a Galaxy and prefers it to the iPad. I also think its great that there are competitors pushing Apple to keep innovating. That said, the reality of it is that its been over a year since the iPad launched from what I’ve seen nobody’s really stepped up to the plate.

  8. Kalebhoot says:

    “we cannot deny it: they are superior to iOS”

    Says who? and like we’ll believe apple hater’s story about how they “own” an iphone but they like android better. Well guess what? I have an android phone and I would love to own an iphone since it’s wayyy better than this clunky battery hogging phone.

  9. Chris Chapin says:

    I think this is wrong. There have always been tablets. The point is not only price but what can it do? If some of these companies FOCUSED on making a SINGLE tablet once a year that had the best design, and was tested WAY more than what they do now, to where it way less buggy, etc. made everything clean and clear. I think they could compete. Any tablet needs to work intuitively, simply, and look good. If it does not do any of those, or crashes once a day while doing normal activities such as surfing, etc. It is DOA.

  10. Sverix says:

    You know what: there is a very true proverb saying:
    Liars believe everybody else lies!

  11. Sverix says:

    Why is this article page a mess on my iPhone?
    In particular, the comments are a total mess – and I can’t even create comments.
    Is it an error of this site (CultOfMac.com)?
    Or is it an error of the iPhone/Safari?
    ;-) ;-) ;-)
    Is anyone of you reading this on an Android (probably not) – but in case you are: How does this page (especially the comments) render on your browser?

  12. Mike Rathjen says:

    All the arguments I’ve heard against the success of Android tablets generally apply to Android phones as well, yet Android has a larger market share of smartphones than iOS.

    So what is different about the tablets versus the phones that there is some reason why Android tablets can’t pull ahead of iPads, just like the phones have?

  13. OEB says:

    Lets define ‘beat’ to mean most sales, most profit, most features, and best product.

    Economics 101:
    A change in price effects quantity demanded, not demand.

    So basically, lowering the price will only increase the quantity of sales relative to the amount of demand the competing tablets already hold (and lets face it, it doesn’t seem to be as much as the ipad).

    Some ways to shift the demand curve to the right (towards the ipads demand curve) is by 1) building a better product 2) Having improving advertising or 3) removing the leading product from the market.

    My point: Lowering the price of something just makes you want to buy more of what you already want.  No one is going to buy a bucket of slop no matter how low you set the price.

    So…  Will they sell more at a lower price?  Yes.  Will it beat the ipad.  Not now. And we can safely say not yet.

  14. Duuuuuude says:

    HTC Produced around 37 smartphones last year alone…

    What does that tell you ?

  15. Alfiejr says:

    it will wind up like the iPod, with Apple holding about 70% of the first/second world market indefinitely. because of iTunes and the rest of the Apple ecosystem. including accessories. there will be a lot more very cheap junk tablets in the third world tho, many running unofficial or forked versions of Android.

    why not like the smartphone market instead? because telcos don’t matter with tablets.

    btw, expect Apple to intro a 5+” version of the iPod touch in the fall to fill out its tablet line up with a mid-sized model. as part of this market strategy – including competing with the new Sony and Nintendo portables.

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