We’ve got a special one for you, folks. My dear friend and colleague Bill Scott found a delightful treasure while riffling through his archive a few weeks ago: the original brochure for the Lisa, Apple’s very first graphical user interface computer with a mouse. Bill worked at Hovey-Kelley Design when the firm created the first mouse (his beautiful sketches can be seen at the New Yorker).
Dating from early 1983, the brochure is a fascinating window into how Apple was thinking about the future of computers almost 30 years ago. It has hilariously florid discussions of how revolutionary the mouse is (“The mouse and the natural movement of your own hand. They’re all you need to control Lisa.”), overly obvious explanations (“The keyboard is just for typing.”), and the occasional fashion anachronism (see the vest and lavender bow above). Though it would be a few years yet until Apple became an industrial design powerhouse, it’s interesting to note how advanced the company’s graphic design already was — at least by the standards of the pre-Mac, dots-and-teal squiggles era.
It’s an enormous document, so I’ve uploaded it to Scribd, where you can read it online or download it for offline reading. Definitely worth your while if you bleed brushed aluminum.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
