Even bracing for a natural disaster, Apple knows how to brand.
Here are some pics of the shuttered Apple stores in the New York area, closed in anticipation of Hurricane Irene, complete with sandbags in the company’s signature metallic gray with white sheets over the windows instead of tape strips.
Although the tempest has since been downgraded to a tropical storm – no doubt “her” witty Twitter account has something to say about that — as far as we know Apple stores in the area are staying shut as planned until tomorrow.
It’s hard to see Apple’s 24/7, 365-days-a-year open door policy violated, no doubt someone with an ailing MacBook or looking to replace a forgotten battery charger is having a very long weekend.
Here’s the famous Fifth Avenue glass cube, currently under restoration and now protectively wrapped completely in white, snapped by Dan Nguyen.
And the SoHo got sandbagged in style, as per this great photo from 13pt– what do you make of the iRene graffiti?
An interesting side note: Apple’s use of gunmetal gray “designer” sandbags used at all the stores.
Fortunately, the hurricane turned out to be a more hot air than anticipated so there were folks wandering around New York comparing how various shops were shoring up their storefronts.
The Apple bags were noted for their unusual color and the fact that they were apparently hand-filled and tied, as opposed to other companies whose off-the-shelf solutions were already spilling open.
Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
21 responses to “Pics: Apple Stores Braced for Hurricane Irene”
iSandbag. Twice as expensive as regular sandbags. You’re paying for the beautiful gunmetal silver wrapping. The sand is specially designed Apple silicon used for the latest A5 chips.
Interesting, I love to participate in disastrous occasions…
Facebook for iPad coming! http://www.iosempire.com/2011/…
Nice. Like a little plastic tarp is gonna help…
I like how on the linked site someone refers to the “iRene” photo as having “a lot of irony.”
Everyone like to use the irony word but no one understands what it actually means anymore. Anything that is wryly funny is often referred to as “ironic.” It’s not.
Irony is also not a quantity. Something is ironic, or not. It can’t have a lot or a little irony (even if this was in some way ironic).
LOL Apple is so cute, using silver sandbags :L
Are the sandbags filled with ground-up HP Tablets?
I just got an iPa d 2-32GB for $ 23.87 and my girlfriend loves her Panasonic Lumi x GF 1 Camera that we got for $ 38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $ 657 which only cost me $ 62.81 to buy. Here is the website we use to get it all from, http://shr.tn/6Kd8
Turned out to be hot air? Um, no, it could very very easily have been as bad or predicted, thats the problem with major storms like this, they can be very bad, very easily. Hurricane Katrina, with all the massive damage it caused New Orleans and the rest of the gulf wasn’t even the worst case. It veered off at the last moments instead of hitting the city on. New York was very close to some major flooding due to the high tide and storm surge nearly coinciding. An hour or two later for the tide or earlier for the storm to reach the city and the subway system would have been completely devastated and the flooding in the low lying areas much much worse.
My Local Apple store doesn’t open till 11am. ..slackers.
iRonic.
ì just got an iPad 2-32GB for $ 22.54 and my girlfriend loves her Panasonìc
Lumìx GF 1 Camera that we got for $ 38.76 there arriving tomorrow by UPS. I
will never pay such expensive retail prices in stores again. Especially when I
also sold a 40 inch LED TV to my boss for $ 657 which only cost me $ 62.81 to
buy.
Here is the website we use to get it all from, BiDSFIRST. COM