Apple has rolled out four new ads for its wireless AirPods, each one using the same motif of sheet music with the individual AirPods representing notes.
The ads were shared on Apple’s U.K. YouTube channel, and boast music from British artists Lianne La Havas, Craig David, and The 1975.
Check them out below.
In an attempt to crack down on confusion and protect its intellectual property rights, Apple has acquired the website iCloud.net, previously the home of a small Chinese social network.
The web address now displays a message revealing that the site as it currently exists will be closing at the end of the month, and that all existing user data will be destroyed.
AAPL shares closed at yet another all-time high on Tuesday, with a value of $136.68 — or an increase of 0.71 percent.
The previous closing record was set last Friday when Apple reached $135.72. Do you think Tim Cook ever gets bored of winning?
Apple’s new MacBook Pro with Touch Bar may have some serious keyboard problems.
A number of 2016 MacBook Pro owners are reporting issues with the new keyboard, which features a redesign of the butterfly mechanism that Apple introduced on the super-thin retina MacBook.
Still worried that smartphone signals will fry your brain? What about your manhood? Spartan boxer shorts can prevent it from happening by blocking over 99 percent of wireless signals.
That’s just one of the awesome ideas we have in this week’s Crowdfund Roundup. We’ve also got the world’s smallest flashlight, ink made from air pollution, a cute little personal assistant robot, and more.
When it comes to buying apps, iPhone users aren’t afraid to bust out their wallets for good software.
Spending on iOS apps increased during 2016, according to the latest data from app analytics firm SensorTower which claims the average iPhone user spends $27 a year just on games.
Developers and members of Apple’s public beta software program can now install the latest beta of macOS 10.12.4 after Apple seeded the new update to testers this morning.
The new beta comes just one day after Apple gave developers a new fresh of software update for iOS 10.3, tvOS 10.2 and watchOS 3.2, bringing a bunch of bug fixes and under the hood improvements.
The FBI may soon be forced to reveal how much money it spent to hack into the San Bernardino terrorist’s iPhone 5c last year.
FBI Director James Comey told the public that his agency paid “more than I will make in the remainder of this job” to unlock the device after Apple refused to help. Now a group of news organizations have asked a judge to force the government to show exactly how much it cost taxpayers.
Apple plans to increase the amount of storage offered on its premium iPhone model in 2017, according to the latest rumor out of Asia.
Last year Apple finally killed off its measly 16GB baseline storage option with the iPhone 7. Now the company may be ready to give customers even more storage space with 64GB and 256GB.
Apple Watch Series 3 will ship with a new display technology as Apple looks to move away from the “touch-on-lens” (TOL) panels it adopted for Series 2.
Not only are TOL displays more expensive than alternate solutions, but Apple’s manufacturing partners are struggling to produce enough to meet demand. Apple is instead expected to switch to “glass-film” displays for its next model.
If you were hoping Apple had developed a spectacular new wireless charging system for iPhone 8, you’re going to be disappointed come September.
The latest rumor claims that Apple won’t be using range charging technology developed by Energous as previously expected, but instead one of the existing solutions already found in rival smartphones like those made by Samsung.
Apple Pay may be set to arrive in two new markets, as Apple has updated the local support document pages for both Germany and Italy.
The pages now include translations of the “About Apple Pay” document which can be found in other markets where Apple Pay is already active. The pages were both updated last week.
Apple has filed a defense against its massive European Commission tax bill, arguing that it shouldn’t have to pay its $14 billion tax bill, and that the request should be either totally or partially annulled.
The argument, essentially, is a 14-point extension of Tim Cook’s previous assertion that existing tax codes are designed for an industrial, rather than a digital age.
Apple asserts that the European Commission misunderstands Apple’s business dealings, and says the reason it shouldn’t have to pay massive taxes in Ireland is because the actual profit-driving work Apple does is carried out elsewhere.
This year’s iPhone 8 will offer a “revolutionary” FaceTime camera that will be capable of facial recognition and iris scanning, according to one reliable analyst.
Apple is expected to do away with the handset’s physical Home button and Touch ID in favor of a larger display and a mini Touch Bar. Facial recognition could well become the new method of unlocking your iPhone and securing your apps.
Apple has debuted two new ads, both shared to its YouTube page, showing off the Portrait Mode feature of the iPhone 7 Plus.
As with other ads in the series, Apple shows how the larger-sized iPhone is able to detect depth in pictures and use this to improve the quality of snaps by separating the subject from their background.
Check the ads out below.
Apple has debuted four new ads on its YouTube channel, showing off the photography prowess of the iPhone 7 through 15 second snapshots of four different cities.
The ads highlight Johannesburg, New York, Shanghai and Tokyo, and focus particularly on the iPhone’s ability to shoot in low light conditions. Check them out below.
The jury’s still out on whether the MacBook Pro’s new Touch Bar is a useful upgrade or a fancy gimmick. But according to recent rumors, Apple is already planning to bring similar functionality to this year’s iPhone 8.
To make this happen, the company would almost certainly have to drop Touch ID. Would a mini Touch Bar be worth the sacrifice, or would contextual shortcuts and buttons make iOS more complicated than it needs to be?
Join us in this week’s Friday Night Fight as we discuss whether a Touch Bar would be a useful addition to the iPhone!
Developers received a fresh new batch of updates from Apple today: the third beta builds for iOS 10.3, watchOS 3.2 and tvOS 10.2.
The new beta builds come two weeks after Apple’s last betas got made available to developers, bringing a host of bug fixes, performance improvements and even some new features and UI changes for iPhone, iPad, Apple Watch and Apple TV.
In something of a rare showing for the usually top-performing company, Apple takes “only” fifth place in the 2017 Harris Pool’s Reputation Quotient Ratings.
The list, which considers the “100 most visible companies,” is based on 20 different attributes — such as a company’s emotional appeal, social responsibility, financial performance, products and services, and more.
Google has confirmed plans to scrap 30-second unskippable ads on YouTube in 2018.
The clips, which users are forced to watch before their chosen video, are seen as a nuisance to viewers. Google will instead focus on “formats that work well for both users and advertisers.”
Apple will debut a new red variant of the iPhone 7 and iPhone 7 Plus at a media event in March, a new report claims, citing a Barclays analyst.
The report also claims the March event will see Apple introduce a new iPad Pro lineup, as well as a new Apple Watch band and an added iPhone SE storage option.
Apple has reportedly acquired RealFace, an Israeli startup that developed facial-recognition technology for user authentication.
The news comes shortly after a separate report claiming that Apple is planning to incorporate new biometric security systems into future iPhones starting in 2018.
Several popular Mac apps began crashing over the weekend after their developer certificates expired.
The apps suddenly refused to open due to a change Apple made to its signing policy last year. Apple now requires that all apps from the Mac App Store have a valid provisioning profile that must be updated periodically.
Even though nobody asked for it, Facebook made it so videos play automatically, with the sound turned on, as you scroll by them in your News Feed. Luckily, a simple Chrome extension prevents that from happening — and it doesn’t just work on Facebook.
Apple has reportedly instructed its ad agency, TBWA\Media Arts Lab, to move away from localizing big global campaigns for Apple and more on creating regional campaigns, designed to appeal more specifically to individual markets.