The psychological workplace thriller series Severance proved to be a major success story for Apple TV+, generating over $200 million in revenue from its first season alone, new analytics data shows. And it’s not the only Apple TV+ show bringing in big bucks for the iPhone giant, according to a new report. So how much money do Apple TV+ shows make? See below.
Apple appears ready to start 2025 strong by launching a new low-price iPhone, a faster MacBook Air and a pair of revamped iPad models. These could come at a possible Apple winter event as early as February, though the wait might be longer.
An Apple winter event isn’t a given. The company could simply issue a series of press releases introducing the new products. No matter what, you don’t need to wait until the official announcements to know what’s in store. Here are the rumors available on all four upcoming devices.
The iPhone SE 4, expected soon, makes the Dynamic Island universal on current Apple handsets, according to a generally reliable tipster. If true, it means the iPhone SE 4 will skip the screen notch previously expected.
It’s already virtually certain that Apple’s upcoming lower-cost model will drop another bit of obsolete tech: the Lightning port. And the Home button is on the way out, too.
As it has done on every Martin Luther King Jr. Day since 2015, Apple used nearly all of its website homepage to pay homage to the slain Civil Rights Movement leader Monday. The page is filled with quotations from King and links to learn more through a free book by the icon in Apple Books and a feature article about him in Apple News.
An iPad Air with a speed boost is on the way, according to a report posted Friday by a generally reliable source. The tablet won’t have Apple’s latest processor, though.
And a cheaper alternative, the iPad 11th generation, also could launch soon. If you’re considering an upgrade, take a look at the iPad Pro M3, which brings even more power and features. Check out our M3 iPad Air review for more details. If you’re interested in how Apple’s premium tablets stack up, check out this iPad Pro review for insights into performance and features.
The TikTok ban kicked in on Sunday, as scheduled. This meant that a social media platform used by more than 150 million Americans a day on their iPhone or Android went dark.
But it didn’t stay dark for long.
This week on Cult of Mac’s podcast: The latest rumors indicate the iPhone 17 Pro camera will get a major upgrade. Shocker!
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The Apple TV+ sci-fi series Silo didn’t lose viewers as it approached the end of season two. It stayed on the lists of the top 10 most popular streaming series maintained by two ratings companies. just as it has since new episodes started appearing in November.
And Apple’s deeply odd workplace drama Severance did well with audiences as its season two premiere approached.
iOS 19 could revamp the iPhone’s Camera app with a design language similar to visionOS. As part of the redesign, Apple might move most controls to the bottom for easy access — and split the camera interface into Photo and Video modes.
The plastic used to make the casing for the upcoming Apple Watch SE 3 will be taken from the ocean, making it environmentally friendly, according to a tipster.
The next-gen smartwatch will supposedly be more colorful so it’ll appeal more to an important demographic.
Apple TV and Apple Music will stream the upcoming FireAid benefit concert to help victims of the ongoing wildfires in Los Angeles, a new report Thursday. The concert lineup so far includes Billie Eilish, John Mayer, Lady Gaga, Sting and many others.
The concert will rock out in two Los Angeles performance venues near each other, but most people will get to see and hear it via streaming services.
Apple reportedly picked the companies to supply the display for a screen-equipped HomePod scheduled to reach the market later in 2025.
Previous reports say the device will put more emphasis on functioning as a hub for a smart home than current HomePod models do.
Following major criticism from major media outlets, Apple is making changes to how its AI-powered notifications summaries work with iOS 18.3 beta 3.
The newest iOS 18.3 beta disables notification summaries for apps in the news and entertainment categories. It also makes several other changes to highlight the feature being in beta and potentially generating summaries with errors.
The Apple TV+ share of the U.S. streaming market stayed at 7% in the fourth quarter of 2024, according to an analysis. That’s the same share Apple TV+ achieved in Q4 2023, though up slightly from where it stood two years ago.
Still, the service seems to have settled solidly into the “also ran” category in the battle for streaming supremacy. But it’s a role Apple itself seems comfortable with.
Commuters trudging through Grand Central Station in New York City got an eyeful of Apple TV+ series Severance on Tuesday. That’s because employees of the bizarre workplace dramedy’s fictional Lumon Industries appeared to work on Lumon terminals behind glass for all to see in the historic train terminal’s grand halls.
Severance stars Adam Scott, Zach Cherry and Britt Lower entered the fake Lumon workspace Tuesday afternoon. And soon enough, Patricia Arquette and Tramell Tillman appeared. Earlier in the day, other people staffed the workstations.
That promotional stunt and a new “Lumon Is Listening” video, which promotes Lumon’s Severance brain surgery as a work-life balance solution, go hand-in-hand with the show’s own creepy weirdness. Check out the images and video below!
Apple is in ongoing talks with two financial companies to take over Apple Card credit services management from Goldman Sachs, according to a new report. The iPhone giant has been discussing the matter with Barclays and Synchrony Financial for a while, apparently.
News of the talks comes just one day after Goldman Sachs’ CEO said on an earnings call the firm’s Apple Card management, scheduled through 2030, might end sooner than that.
Insta360 Flow 2 Pro gimbal keeps an iPhone steady during filming so it can be moved to follow the action. Or it can act as a tripod stand and automatically keep the camera pointed at the person being recorded even if they move around. Plus, the accessory can recharge the phone.
“The idea of Flow 2 Pro is simple: Bridge the gap between professional-quality tools and everyday accessibility,” shares JK Liu, founder of Insta360.
Apple is not the only company reportedly working on a slim flagship phone for 2025. Samsung is also working on one, and a new leak indicates the company’s iPhone 17 Air rival will have a 6.4mm thick waistline.
Despite the slim profile, Samsung’s super-slim Galaxy reportedly will pack impressive specs, including a 200MP rear camera.
The Completely Made-Up Adventures of Dick Turpin reportedly won’t return to Apple TV+ after all. Apple reportedly canceled Dick Turpin season two, laying the blame on star Noel Fielding.
The comedy series premiered in 2024, and Apple TV+ renewed it for a second season. However, word came Wednesday that The Completely Made-Up Adventures of Dick Turpin stopped mid-production.
The Apple TV+ marketing department sure kept itself busy Tuesday. A space-suited denizen of the streamer’s hit sci-fi series Silo showed up in the stands at an NBA game ahead of the show’s season two finale, which arrives Friday.
Earlier Tuesday, a Severance office popped up in New York City’s Grand Central Station. The pop-up drew stars from the show as well as plenty of curious commuters ahead of the Severance season two premiere, which also arrives Friday on Apple TV+.
Apple TV+ ran a full-court press on the promo stunts this week, a departure from the norm. What else could be in store?
To help expedite recovery in response to deadly Los Angeles wildfires, Apple gives users simple ways to help LA wildfire victims by linking donation pages in popular apps directly to the American Red Cross, CEO Tim Cook said in an X.com post Wednesday. This follows the iPhone giant’s own donation of an undisclosed amount as well as considerations extended to wildfire victims regarding their Apple Card payments.
After teasing the upcoming release of fitness-oriented Powerbeats Pro 2 wireless earbuds in September 2024, Apple and subsidiary Beats just made new filings with regulatory agencies that all but confirm the new buds will come out soon, according to a Wednesday report. The new earbuds likely will go on sale within weeks (or a couple of months at the latest). Apple continues to integrate its ecosystem, and users can take advantage of features through the Beats app for iPhone to optimize their listening experience.
In a world dominated by screens, where the average person spends more than seven hours a day glued to digital devices, the question arises: Is there a better way to integrate technology into our lives? Swiss company Natura Umana believes there is. Taking inspiration from Spike Jonze’s iconic film Her, the company is developing a revolutionary AI ecosystem that replaces screen dependency with natural, voice-first interaction.
At the heart of Natura Umana’s vision are two pioneering products: HumanPods, the first AI earbuds designed for all-day wear, and NatureOS, a software platform that introduces “AI People” — intelligent agents that feel more like companions than tools. Together, these innovations aim to reduce screen addiction, enhance productivity and foster real-world human connections, all while maintaining a steadfast commitment to privacy.
Only about 0.1% of Kickstarter campaigns bring in over $1 million. The latest to pass that lofty mark is the OhSnap Mcon mobile gaming controller, which magnetically attaches to an iPhone to add joysticks, buttons and a D-pad.
A prototype of the accessory was on display at CES 2025 where it earned loads of compliments. It “may set a new standard for mobile gaming,” said Engadget, for example.
iPhone and Mac get all the attention — and the annual upgrades — but you can expect a trio of Apple products that haven’t been improved in years to get some love from Cupertino in 2025.
Fans of some of Apple’s secondary devices rejoice: Rumors point to new versions of Apple TV, AirTag and HomePod in the coming months. If you’re an AirTag user, it’s important to stay updated with the latest AirTag firmware update to ensure optimal performance.