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Apple’s animated holiday ad will melt your frosty heart

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35299F21-93C9-4D89-9521-69719B6F9206
Apple has a special message for the holiday season.
Photo: Apple

Apple’s annual holiday ad is atleast here and per usual, it’s a tear-jerker.

For this year’s ad, Apple used a mixtured of practical sets with computer animation to tell a heartwarming story of a creative girl with a hidden gift she’s reluctant to share. Billie Elish, a 16-year old songwriter created the original song for the charming new ad which is one of the longest commercials the company has made.

Check it out:

olloclip’s new X lenses work with latest iPhones at last

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new olloclip mounts
olloclip releases lens mounts so its Connect X lenses fit the three newest iPhones.
Photo: olloclip

olloclip Connect X lenses will now fit on the iPhone XR and XS models thanks to new mounting clips rolled out today.

The release of dedicated clips for Apple’s latest flagship handsets comes two weeks after olloclip announced new Pro and intro lenses in the Connect X line-up. The new lenses were designed after the release of the iPhone X to cover larger image sensors.

Samsung’s next phone could pack 6 cameras and 5G

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Galaxy S9
The 2019 Galaxy lineup is coming in February.
Photo: Samsung

The iPhone is set to get some huge competition from Apple’s biggest rival in 2019.

Samsung is reportedly planning to unleash its biggest phone ever for the 10th anniversary of the Galaxy lineup. If the report is accurate, Samsung’s Galaxy S10 will pack two times as many camera lenses as the iPhone XS Max and come with an even bigger display.

Check out the new USB-C hub indicator icon in iOS

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The new USB-C hub indicator icon on the 2018 iPad Pro.
The new USB-C hub indicator icon on the 2018 iPad Pro.
Photo: Cult of Mac

When you plug a USB-C hub into your new iPad Pro, you will see a new icon appear in the iOS status bar, up on the right by the battery, Wi-Fi, and LTE status icons. It’s a little blue lozenge with an icon of an old-style Camera Connection Kit in it, and it appears for just a short moment.

The new icon is handy to let you know that your hub has been recognized, but it doesn’t always work as expected.

Apple Watch with UV sensor could swat skin cancer

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Your Apple Watch could warn you to get out of the Sun.
Your Apple Watch could warn you to get out of the Sun.
Photo: Skitterphoto/Pexels

A future version of the Apple Watch could monitor how much ultraviolet radiation the user is being exposed to, and alert the wearer if they’ve been in the Sun for too long.

According to the World Health Organization, “Ultraviolet (UV) radiation is a known cause of skin cancer, skin ageing, eye damage, and may affect the immune system.”

Shadow of the Tomb Raider is coming to Mac

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Tomb Raider 1
Coming soon to a Mac near you.
Photo: Feral Interactive

Shadow of the Tomb Raider, the twelfth game in the Lara Croft-starring franchise, is coming to Mac in 2019. The generally well-received title, set in South America, launched on PC, PlayStation 4 and Xbox One back in September.

You can check out the trailer below.

This versatile bag gives your iPad a stylish commute

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Commuterpak
Commuterpak is ready for the deep dive downtown.
Photo: Funk Street Outfitters

There are hundreds of brands for bags and cases, but all boil down to a handful of styles: the satchel/messenger bag, backpack or sling bag.

The Commuterpak, from startup Funk Street Outfitters, borrows from all of the styles while still maintaining a minimal profile.

If there is one word to describe the bag, it would be enough.

Majority of Americans think tech giants need regulating

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Tim Cook
Tim Cook has spoken out about how he believes tech needs regulating.
Photo: Apple

It seems that the majority of Americans agree with Tim Cook when it comes to regulating data-hungry tech giants, a new survey suggests.

Carried out by Axios, the survey suggests that 55 percent of people are concerned that the federal government isn’t doing enough to regulate large tech companies.

Led by Apple, major tech stocks drop $728 billion in 6 weeks

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European Commission could get even tougher on tech in 2020
Apple is still worth a whole lot. Just not as much as it was.
Photo illustration: Ste Smith/Cult of Mac

Apple’s market cap has taken one heck of a beating over the past six weeks. But it’s far from alone.

A new report notes that tech’s FAANG stocks (that’s Facebook, Apple, Amazon, Netflix, and Google) have lost a combined $728 billion of their combined value in one-and-a-half months. That’s slightly more than the GDP of Saudi Arabia and only a bit less than that of the Netherlands.

Apple really wants iPad Pro to be your next computer

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Raw power comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Better performance than most laptops comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Screenshot: Apple

In a previous iPad advertisement, Apple famously asked “What’s a computer?” The company has taken a step past that with its latest ad that urges people to make an iPad Pro their next computer.

The less-than-a-minute video goes on to delineate some of the capabilities of the latest iOS tablet.

Watch it now:

Deezer tries to outdo Spotify with upgraded Apple Watch app

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Deezer Apple Watch
Deezer hopes to offer the best wrist-based music experience yet.
Photo: Deezer

Following on from Spotify’s Apple Watch debut, rival streaming music company Deezer has given its Apple Watch app a major version 2.0 overhaul.

The upgrade includes brand new features such as direct access to recently played tracks, favorites, and Deezer’s “Flow” personal music discovery system.

Tumblr was removed from App Store for child pornography

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The Tumblr iOS app currently can’t be installed.
Tumblr was booted out of the App Store over the weekend.
Photo: Ed Hardy/Cult of Mac

It’s not every day that an app as well known as Tumblr vanishes from the App Store. That’s exactly what happened over the weekend, however, when the microblogging social network app was wiped off the face of Apple’s app repository.

Now a new report claims that the reason it was removed was because it contained child pornography, which somehow managed to get around Tumblr’s filters.

iPhone photo-editing app Darkroom expands to iPad

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Darkroom is making the jump from iPhone to iPad.
Darkroom is making the jump from iPhone to iPad.
Photo: Bergen

Darkroom is a photo-editing application that invites comparison to Adobe’s Lightroom. But it’s always had a limitation: the only version was for iPhone.

That’s about to change, as an iPad version is out in beta.

Sell your old Apple Watch for a cheap Black Friday upgrade

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Apple Watch
Bag an Apple Watch for under $185 today only.
Photo: Ste Smith/Cult of Mac

Retailers are offering big discounts on the Apple Watch for Black Friday, and you can fund your upgrade by selling your old model to Cult of Mac. The whole process is quick and easy, and we typically pay more than other buyback services like GameStop and Gazelle.

Find out how much your Apple Watch is really worth today!

New wireless fast charger wins with aluminum and USB-C

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A new iPhone wireless charger uses USB-C.
A stylish new iPhone wireless charger uses USB-C.
Photo: Satechi

Satechi has a new wireless charger for Qi devices, including all recent iPhone models. This includes a USB-C port and can transmit power as quickly as iOS and Android devices can receive it. 

Its casing has a more modern look that previous versions from this company.

Instagram goes to war against fake follows and likes

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Instagram lawsuit
Instagram is fixing its fake likes problem.
Photo: Pixabay

Using a third-party app to gain followers and likes on Instagram are about to become a lot less effective at artificially growing audiences.

Instagram revealed today that it is going to war against fake follows and likes by using AI to identify accounts that engage in the practice. Starting today, Instagram says it will remove inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.

This is the message you’ll see if you’re guilty:

RødeCaster Pro is the perfect box for iOS podcasters

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The RødeCaster Pro bundles everything you need to record a podcast in one box.
Everything you need to record a podcast, in one box.
Photo: Røde

Podcasting on iOS is perfectly feasible, as long as you don’t want to use Skype or FaceTime to talk and record the audio at the same time. The new RødeCaster Pro mixer/recorder neatly sidesteps this issue, as well as putting everything a podcaster might need into one sturdy box. And because the hardware is made by Røde, it’s probably pretty good.

Google Photos can now adjust background blur on Portrait Mode pics

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Google Photos library backup on iPhone X
Google Photos is the photo and video backup app we all wish Apple would give us.
Photo: Ian Fuchs/Cult of Mac

You no longer need to buy the iPhone XS or XS Max to take advantage of one of the best features on the new devices’ camera.

Google Photos pushed out an update this morning that allows any iPhone owner with a Portrait Mode camera to adjust the background blur after a photo has been taken.

Brilliant Pod Case concept turns Apple Watch into iPod

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Podcase
This needs to be a thing.
Photo: Joyce Kang

iPod lovers have been waiting years for Apple to resurrect its portable music player, but a brilliant new concept case could give us the next best thing.

Designer Joyce Kang created a brilliant mockup of a case for Apple Watch that transforms it into a music player reminiscent of the original iPod. The tiny case even comes with a working click wheel — and still gives you access to Apple Watch’s best features!

RAW Power brings new powerful photo editing tools to Mac, iOS

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RAW Power
RAW Power for Mac 2.0.
Photo: Gentlemen Coders

Photographers who use the RAW Power software get a new slew of tools today with the release of a 2.0 version for both Mac and iOS.

RAW Power 2.0 brings new adjustments for chromatic aberration, perspective, a monochrome mixer and a new set of features that deepen the richness of photos called Enhance.

iPhone should prioritize battery over design, says ex-Apple evangelist

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battery
Would you take better battery life over a thinner iPhone?
Photo: Jim Merithew/Cult of Mac

Apple’s former “chief evangelist” Guy Kawasaki thinks the company has made a massive mistake by prioritizing sleek smartphone design over improved battery life.

“If Apple introduced a phone that had double the battery life but was also thicker I’d be buying it tomorrow,” he told The Australian Financial Review. “You have to charge your phone at least twice a day, and God forbid you ever forget to do that.”

Weak iPhone demand rumors put the hurt on Apple stock

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money
Apple stock is suffering right now.
Photo: Ste Smith/Cult of Mac

Apple stock has continued to slide in the wake of negative stories about iPhone order numbers. AAPL shares lost up 2 percent in premarket trading.

At time of writing, they are valued at $193.53 per share. That’s down from the $232.07 Apple hit in early October, back when the company was comfortably valued at over $1 trillion.

Apple reportedly cuts both iPhone XR and XS orders

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iPhone XS Max
Suppliers supposedly aren't too happy about it.
Photo: Ed Hardy/Cult of Mac

According to The Wall Street Journal, Apple has reduced its orders for both the iPhone XS and iPhone XR.

This comes at a time when the overall smartphone market is slowing down. This is supposedly making it difficult for Apple to accurately forecast just how much demand there is for each of its three smartphone models.

Tim Cook: Tech hasn’t done enough to push gender diversity

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Cook
Tim Cook gave an in-depth interview to HBO.
Photo: SaĂŻd Business School, University of Oxford

Tim Cook thinks the tech industry has “missed” doing enough to push gender diversity to break up the male dominated culture in Silicon Valley.

Cook answered the question as part of an Axios interview on HBO, which aired on Sunday. In addition to talking gender diversity, Cook also discussed his daily routine, concerns about the mental impact of Apple devices on users, and privacy regulation.