BYOD is certainly one of the biggest technology buzzwords right now. The concept of users supplying their own iPad, iPhone, or even their own MacBook can create challenges for IT, but it can also provides advantages. Users choosing the devices and apps that they feel most comfortable and productive using is one. Businesses not needing to pay for mobile devices themselves or plans to support them is another.
One of the basic assumptions when it comes to considering, testing, and implementing a BYOD program is that the ability to bring personal tools into the workplace is something that users ultimately want and think will improve their work. The rest of the discussion, including practical issues like device or data management and the range of devices to be support, is predicated on this core assumption that BYOD is desirable on the part of users.
But what if that isn’t really the case? According to a report based on research in Australia and New Zealand, that may not be the case and it may actually be a form of peer pressure driving the BYOD revolution more than pressure from users.