Attention, media company CEOs: You never come out looking good when you bash Apple for not sharing iPod revenue looking with you. Do makers of CD drives pay you royalties? Does my broken SPORTS Walkman owe you cash because it wouldn’t play music with out your content. The latest victim of this fallacy is NBC President Jeff Zucker, best known for taking the channel from No. 1 to No. 4 while head of programming. Variety reports his absurd comments at Syracuse University yesterday.
“Apple sold millions of dollars worth of hardware off the back of our content, and made a lot of money,” Zucker said. “They did not want to share in what they were making off the hardware or allow us to adjust pricing.”
How awful for you! I’m so sad that Apple didn’t want to provide you with revenue that you didn’t earn! Not to mention which, there is no one on the planet who bought an iPod just to watch videos on it, let alone just to watch NBC TV shows. And the vast majority of music gets sold through non-iTunes channels. The iTunes Store has contributed to iPod growth, but then again, “The Office” found an audience largely because of iTunes. Good luck with Hulu, Jeff.
Does anyone have sympathy for comments like these?
Zucker says Apple deal rotten – Entertainment News, Technology News, Media – Variety
Thanks, Buzz!
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
