One or Apple’s subtler masteries is price. Cupertino knows how to keep the prices of their products understandable, without gumming them up with multiple SKUs and convoluted pricing structures… and while past Apple products have often times been accused of being burdened with the dreaded Apple tax, in recent years, Apple’s managed to price their products so low as to undercut the competition (the iPad, for example, is still the only competitive sub-$500 tablet).
No surprise, then, that Apple’s new business-centric IT service, Joint Venture, flaunts an immediately grokkable price: $499 for five users annually, with each additional user costing just $99. All tax deductible.
Joint Venture hasn’t been formally announced, but it’s expected to get some talk time at tomorrow’s iPad 2 event. It’s not a show-stopper service, but if I were a small business owner trying to convince my partner to switch the office to the Mac, I’d be kissing a snapshot of Steve Jobs right now.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
