Auto sales are collapsing in Japan, especially among young people who view the car as a climate-destroying anachronism, according to a fascinating report in the Wall Street Journal.
“Young people can borrow their parents’ car, and I think they’d rather spend money on PCs or iPods than cars,” says the student with shaggy hair who is in no rush to get a driver’s license.
Sales of cars in Japan have dropped to the lowest level in a decade. Only 25 percent of Japanese in their 20s want a car, down from about 50 percent in 2000, according to a recent survey cited by the Journal.
Disdain for the car is a growing phenomenon worldwide, the Journal notes.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
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Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
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18 responses to “Japanese Youths Prefer iPods to Cars”
I’m involved in a bicycle co-op in Santa Monica (Los Angeles) and have noticed that everyone, and by everyone I mean everyone has an iPod. Of course, they prefer bicycles over cars, but it goes without saying that they prefer iPods over cars. But then again, they probably prefer compost heaps over cars. Or steaming piles of god knows what, over cars. I guess the point is there’s a strong insurgent community that is ditching the automobile.
hippy
jippy
I quit driving about 4 years ago. No car for me. No insurance payments. No buying gas. I suppose I would be big in Japan. If you know what I mean. ;)
They’re right, here in France for example, public transport is so much developed that one has really the choice not to have a car.
Anyway, in 15/30 years from now, everyone will have an electric car, so…
There are obvious reasons car sales are tanking with young Japanese: utility and cost. Since Japan is a highly urbanized country, there is little need for a personal car. A great mass transit system makes it extraneous. Distances that almost everywhere else in the world requires hours of driving take minutes (relatively) on the biggest high-speed train system in the world. Even the wonderful train systems in Europe only cover limited corridors of population. Some 8 million people use the great Transport in London, but living in Southwark, the largest borough, you don’t have Tube service if you live more than a half mile from the Thames. We all know how bad mass transit is in the US, except for NYC.
The cost may be the real impediment. While cars cost about the same as US models, parking can cost more than the car. Also, you can’t buy a car in many cities unless you have verified proof that you have a parking space, When, supposedly, putting a $100 bill on the ground in Tokyo will not pay for the space it occupies, you can only imagine how much parking costs. Add the price of petrol (~$6/gal) and traffic that makes 50mpg cars yield about 20, this makes autos simply unaffordable.
So it seems like a simple choice: a car or a couple hundred iPods. You make the call.
By the way, since most states outlaw wearing earphones whilst driving for safety consideration, why is it acceptable for cyclists? Not that I mind, but it just seems contradictory is all I’m saying.
I cycle to work and I don’t use an iPod while on my bike — I think that would be stupid. On the other hand, I also think cycling or driving while using a phone is stupid, and people do that regardless of my opinion.
In Los Angeles and Santa Monica (where I live) you can get a citation for having headphones covering both ears. You are allowed to have one headphone in, in which case I would probably leave my left hear uncovered as to hear traffic approaching on my left. Again, as with most cycling laws, its selectively enforced.
I agree with imajoebob. I have lived in Tokyo for more then 3 years and noticed that the Japan mass transit is so convenient that cars in most cases are not needed. Also I’m not too familiar with the car laws in Japan but I have heard that cars more the 5 years old is actually taxed heavily probably to push consumers to purchase a new car rather then keep up with the tax.