We finally have our hands on iPhone X and we couldn’t be more excited. I haven’t put mine down since it arrived at my door this morning, and while it’s too early to give you our full review, we are offering our first impressions.
Here’s what we think of the smartphone of the future so far, along with our iPhone X unboxing video.
I didn’t even want an iPhone X when Apple unveiled it back in September. I was perfectly happy with my iPhone 7. It’s not that there was something I didn’t like about iPhone X; I just didn’t feel the need to spend $999 on a new phone. But all that changed. Quickly.
I used a Galaxy S8 for a few months earlier this year, and I was missing its edge-to-edge OLED display and the ability to unlock with my face. I was also craving that portrait camera I had never tried. After looking at the iPhone X on Apple’s website for weeks, I changed my mind.
I pre-ordered on October 27 and today my silver iPhone X arrived. Here’s what I think of it after a few hours of use.
iPhone X looks amazing
iPhone X is the most beautiful smartphone Apple has ever made. Its glass and metal design looks even more spectacular in the hand, though I am slightly worried the shiny stainless steel band will scratch easily.

Photo: Ste Smith/Cult of Mac
I’m also concerned with how slippery iPhone X is. It’s to be expected with all that glass, but you’re almost certainly going to want a case on this thing. It’s noticeably heavier than iPhone 7, too, but not so heavy that you’ll notice it in your pocket.
Super Retina HD displays are the future
What makes this phone so pretty is its jaw-dropping Super Retina HD display. It’s the biggest reason to buy an iPhone X. It’s larger and sharper than any iPhone display that came before it, and because it’s OLED, it looks even more terrific.
Colors are bright and vivid, and blacks are blacker than ever before. Text and app icons pop like they’re stickers sat atop the glass, and it gets plenty bright enough to make iPhone X easy to use outside on a sunny day.

Photo: Ste Smith/Cult of Mac
True Tone is available on iPhone X, and it’s just as good here as it is on iPad Pro. 3D Touch remains, and though a lot of iPhone fans don’t understand why we still have it, I use it all the time, so I’m glad Apple is persevering with it.
The “notch,” which many fans are still bemoaning, isn’t noticeable unless you keep reminding yourself it’s there. You still get lost in your apps and games like you always have, and you quickly forget there’s this big chunk missing out of the screen.
There are times when it sticks out like a sore thumb. You can’t ignore it when doing certain things in landscape mode, and there are plenty of apps that still aren’t optimized for the iPhone X’s new screen. But the notch certainly shouldn’t put you off iPhone X.
Face ID is fantastic
Forget Touch ID. It served us well for four years, but Face ID is better. It’s easy to set up, surprisingly fast, and wonderfully reliable. It works in the dark, when you’re wearing sunglasses, and unlike Touch ID, even when you’re wearing gloves or your hands are wet.

Photo: Ste Smith/Cult of Mac
Sure, it’s still early days, but Face ID hasn’t let me down yet. It has unlocked my iPhone successfully every time I’ve used it, both in my office and outside on an unusually bright November day in England.
Sometimes I do notice Face ID working, but sometimes I just swipe up to unlock my device and the whole process happens instantly.
Life’s better without a Home button
Apple has made life without a Home button easy. Its control gestures are simple and intuitive, and make navigating iOS ever so slightly faster. It’s a much better solution than Samsung’s pressure-sensitive virtual button on the Galaxy S8.

Photo: Ste Smith/Cult of Mac
Swiping up to return to your Home screen feels natural. It’s better than pressing a button, but I have activated this gesture once accidentally while scrolling through a web page. Swiping between apps makes multitasking beautifully fast.
I suspect using Apple Pay without a button might be a little more complicated, but I haven’t had a chance to test it yet. I haven’t used the power button shortcut to activate Siri much, either, but so far, I’m not entirely comfortable with it.
Animoji is actually pretty great
Yes, I’ve been using Animoji. I had to try it out, and as much as I hate to admit it, I’ve been enjoying it. I’m sure the novelty will wear off quickly, but for now, it’s fun to send people silly animations I’ve created myself.
I can’t say they’re quite as fun for the recipient. My girlfriend, who’s still using an iPhone 7, quickly got bored of getting them — as did other family members. But my kids, 5 and 6, still find them hilarious.

Screenshot: Killian Bell/Cult of Mac
Apple will surely add new faces to keep Animoji fresh in future updates, but I doubt many iPhone X owners will use the feature frequently. I’m sure it will end up as popular as Live Photos, or Digital Touch messages on Apple Watch, though I could be wrong.
Did Apple upgrade the camera?

Photo: Ste Smith/Cult of Mac
iPhone X’s camera is supposedly better than iPhone 7’s, but that’s not immediately obvious.
I’ve only taken a few shots so far, but as far as I can tell, still images aren’t noticeably better. That’s not necessarily a bad thing — iPhone 7 is a great camera — but I was expecting a bigger improvement. Perhaps I’ll notice it the more I use iPhone X to take photos.
I’m slightly disappointed with Portrait Mode, too. The shots I’ve taken so far left my subject blurry around the edges. I was hoping for results similar to those from the Google Pixel 2, but iPhone X just isn’t as good. Of course, Apple can change that with software.
I am impressed with optical zoom. It’s my first taste of it on a smartphone, and I think it’s fantastic. I can see myself using this all the time.
Full review incoming
I’ll be using iPhone X constantly over the weekend, and I’ll publish my full review Monday morning. That will cover things like performance, battery life, and wireless charging, which I haven’t had a chance to test properly yet.
In the meantime, what are your initial thoughts on iPhone X? Let us know down in the comments.
25 responses to “iPhone X first impressions: Apple’s best by far”
Sorry, I refuse to believe the actual stereo camera on the iPhone and Galaxy can be bested by the single lens of the Pixel 2….
Pixel use software wizardry. Something that iPhone and Galaxy can fix with a simple software update anytime.
No they can’t. Pixel’s Software wizardry comes from the fact that it is a rapid shooter at full quality. Most other phone camera hardware can barely pull 10fps at photo res but the Pixel is pulling 30fps+ at real short exposure times (for really still images) and combining the images with said wizardry every time you take a pic.
You might not have two shooters on a Pixel, but it’s still working with more image per picture.
Pixel 2 is a good 2017 camera almost on par with my 20MP Carl Zeiss..dual cameras a gimmick
AS for the X..the overall opinion is best iPhone ever. Not hard to meet that high bar
They have made 4 versions of the iPhone 6 with minor improvements.
6. 6s. 6ss. 6sss.
Just imagine all the people who wasted money buying basically the same iPhone over and over.
Imagine it? I get it some people are just dumb and set in their ways with apple the rest as evidenced by market share do something else its stupid apple continues to squeeze fans for crap products..how thick and heavy is this new 1200 phone?
Who cares.
The cameras are all fine on all these phones. Some better than others.
To waste your time arguing over them is asinine.
Go for a walk. Spend some time with friends or family. Take a nap.
Plenty of better things to worry about.
“We couldn’t be more excited”? Someone’s channeling a little too much Tim Cook ;)
“We couldn’t be more excited”? Someone’s channeling a little too much Tim Cook ;)
Sorry, I refuse to believe the actual stereo camera on the iPhone and Galaxy can be bested by the single lens of the Pixel 2….
it can be even more bested by 20MP Zeiss Pureview..optics over gimmicks
I think the X is great. I love the big screen, but the smaller size of the actual phone.
No they can’t. Pixel’s Software wizardry comes from the fact that it is a rapid shooter at full quality. Most other phone camera hardware can barely pull 10fps at photo res but the Pixel is pulling 30fps+ at real short exposure times (for really still images) and combining the images with said wizardry every time you take a pic.You might not have two cameras on a Pixel, but it’s still working with more image per picture.
No they can’t. Pixel’s Software wizardry comes from the fact that it is a rapid shooter at full quality. Most other phone camera hardware can barely pull 10fps at photo res but the Pixel is pulling 30fps+ at real short exposure times (for really still images) and combining the images with said wizardry every time you take a pic.You might not have two cameras on a Pixel, but it’s still working with more image per picture.
Apple robbed me out of my place in line, so I won’t know till Thanksgiving. Still angry about it and the failure of my iPhone 6 battery after the latest update….Grrrr!
I have this same problem. 6S crashes with false battery drain, very day since iOS11 update.
Apple dont give a damn about you, there are just another disgusting corporation that have been good with PR! Rip off prices, removal of basic ports and ripping you off for ugly adapters, done with them
so i just read the article. good job on your spin, but it all boiled down to this:
1) face id is good, but we all know it’s still controversial.
2) camera improvement is heavily touted, but you didn’t notice significant difference.
3) it’s so beautiful, we you want to put it in a case already, and probably never take it out again.
what’s the point then? waste of money in my opinion.
4) ignore the notch. It ruins experiences in landscape but sqint your eyes enough and it’s like its never there.
5) Animojis are cool and I’m a grown man
I’m an Apple fan but this just reads like an advert. The fact you only say “The “notch,” which many fans are still bemoaning, isn’t noticeable unless you keep reminding yourself it’s there.” and “There are times when it sticks out like a sore thumb. You can’t ignore it when doing certain things in landscape mode” but don’t tell us any examples. A proper review would at least say there is an issue with it watching films. THis alone shows its not a review, its an advert.
I’m sure the iPhone eX is fine and all.
But I’ve got a 6s plus. None of the features of the eX, is all that appealing to me. The screen is nice, the camera is better, Animojis LOL! Face ID. I mean they are all OK, except the moronic Animoji baloney,… but does a 6s person NEED any of them? Are you missing out on anything? Doesn’t seem so to me.
Just to use the “wireless” charging I have to actually BUY a charging base. $1000 phone and they don’t give you a wireless charger for a phone that has wireless charging. HILARIOUS! Talk about price gouging.
Great for those who care. Congrats. But I’ll save a ton of money and miss …….. what exactly?
I have a 2nd hand iPhone 6 Plus, does the job. 1000 for a phone, then the need for adaptors to give you back what they took away lol. Over priced rubbish for morons. Of course morons who think they are superior because of spending these stupid amounts of money. Of course all this focus on Apple, but Samsung is no different, corporate scum
Phones phones phones, BORING!
Sorry, I refuse to believe the actual stereo camera on the iPhone and Galaxy can be bested by the single lens of the Pixel 2….