Europe was supplanted by China this past quarter as the second most important market for Apple, but according to a new report from Kantar, the iPhone-maker is gaining grown in Europe thanks to Android switchers.
Over 30% of Apple’s new customers in Europe last quarter switched over from Android. All the new converts have pushed iOS’ marketshare in Europes five largest countries to 20.3%, marking a 1.8% increase from 2014.
Check out the graph below:
Android’s marketshare across Europe has declined 3.1% over the last year, but it still commands a large majority of the market with 68.4%.
Things are going even better for Apple in urban China, where Apple’s share rose to 26.1%, up from 17.9% last year. Thanks to China’s rising middle class, the country is now driving more volume for Apple than the U.S. where Android boasts a 58.1% marketshare.
Despite the already strong initials sales of the iPhone 6 and 6 Plus, Kantar’s chief of research, Carolina Milanesi, says Apple Watch could provide a nice boost in iPhone sales too.
“Apple’s iPhone 6 and 6 Plus already represent 18% of all iPhones in use in the U.S., and 64% of the iPhone installed base is an iPhone 5 or newer — good news for the Apple Watch that interacts only with these newer models.”
Source: Kantar
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
4 responses to “iPhone is killing it in Europe thanks to Android switchers”
Once the Apple Watch is available in store, this could also boost both iPhone and Apple Watch sales.
Let me get this straight, 30% of Apple’s new customers switched over from Android, and Apple can only account for a 1.8% increase in market share?
from NEW customers – not from ALL customers ;)
The key expression here is “Over 30% of Apple’s NNEEEWW customers”.
Meaning 30% from users that didn’t had iPhone before, NOT 30% from the whole number of iPhone sales in March.
Yeah, very convoluted choice of words.
When you think about it – from where all these NEW customers could possibly come from?
Of course largely from Android (because Windows and Blackberry have small market share) and from people that never had a smart phone before.