It’s almost too easy to make a parody video of Apple and its products these days. The company follows an easily discernible regularity in its product launches and despite growing popularity and marketshare for all of its products over the last decade, Apple’s “image” is tagged with the weight of a certain “hipster cred” that tends to make for easy pickings when it comes to ridicule.
Director Dan Dobi and writer Steve Rogowski skate pretty close to several uncomfortable lines in this one, however, which, presumably is intentional.
After all, parody and sarcasm are about getting people talking, right?
Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie’s photos on Flickr.
