Best known for its awesome teardowns, the Mac-oriented repair company iFixit is launching a online community devoted to fixing high-tech products, rather than tossing them away.
“The world has a problem with rapidly consuming devices and tossing them aside, ignoring long-term environmental impact,” said iFixit CEO Kyle Wiens on the company’s blog. “With your help, we are going to change that. I’m confident that we can change our culture of ephemeral ownership.”
Currently in private beta, iFixit Answers looks like a cross between a forum and a wiki. In a blog post announcing the launch, Wiens outlines four points that should be of interest to all publishers focused on building productive online communities:
- It’s important that posts get more useful over time. It’s not uncommon for a traditional repair forum response to become the canonical source for an answer to a problem, only to get outdated and stagnant as technology changes.
- It’s important that we recognize expertise. It matters if the author of an answer is a professional technician, or has helped 200 people fix their problems.
- It’s important to make helping people fun. There’s a rush that comes from helping someone solve a tricky problem, being recognized by people for the research you put into a question before asking it, or testing your hardware diagnosis mettle against others.
- And most important, we need to close the feedback loop between the people answering questions and those asking them. Repairing things is uniquely tangible — when you use a solution proposed by someone, you know for a fact whether or not it worked. Finding out that the answer you gave someone actually fixed their problem is one of the greatest feelings in the world.
It’ll be very interesting how iFixit makes good on these points. The future on online publishing is nurturing community, and Wiens has nailed some of the key points. We’ll be keeping a close on the project.
To sign up as an Answers beta tester, add your name to the list.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
