Apple’s first smart glasses will reportedly stand out based on its strong brand value, “industrial design and iPhone integration.”
The company will seemingly launch its first smart glasses near the end of 2027, reports Bloomberg‘s Mark Gurman.
Smart glasses are still a nascent category. Right now, Meta’s Ray-Ban are the most popular smart glasses. Samsung and Google also recently teased their first pair of smart glasses, due to launch later this year.
Previous reports indicated that Apple’s first smart glasses, codenamed N50, would launch towards the end of 2026. However, Bloomberg’s Mark Gurman, in his Power On newsletter, says the glasses will now only launch in late 2027.
The smart glasses will stand out with oval-shaped cameras, unique colors and several frame styles. Beyond the design, the smart glasses will rely heavily on the revamped Siri and Apple Intelligence to deliver the best possible experience.
The hardware alone may not be enough to convince people to buy Apple-branded smart glasses, though. Instead, Apple is counting on deep iPhone integration, its brand power, and vast retail presence to give the product a major advantage.
Top Apple executives, including current CEO Tim Cook and his successor, John Ternus, are all backing the project. The Vision Products Group, which is developing the smart glasses, has been led by Ternus for the last two years.
New Vision Pro headset also in development
Despite the $3,499 Vision Pro‘s failure, Apple is not giving up on it. Gurman says the company is working on a slimmer and lighter headset to succeed the Vision Pro. However, it’s years away from launch, with a debut unlikely before late 208 or 2029.
Eventually, the smart glasses and the lighter headset will pave the way for a sleek pair of AR glasses. But they are unlikely to arrive before the end of the decade.
Rajesh has been writing about consumer technology for over a decade, with a strong focus on iPhones, Macs and Apple’s ecosystem. He enjoys digging into Apple software updates, hardware changes, and discovering new Mac apps that make work faster and more enjoyable.
