Halitosis and letting them see you sweat are so old school: the social paranoia du jour is gadgetiquette, especially the use of smartphones at work.
A survey of 2,000 UK 18-24 year olds found that at over half know an iBore, reports techradar, though less than 30% will admit to plaguing the rest of the populace with their Apple devices, iPhones in particular.
Annoying, apparently, is not in the hand of the beholder.
The NYT also recently ran a story on smartphone etiquette, opening with an anecdote about a client fiddling with his iPhone for the first half hour of a meeting:
Someone peeked over his shoulder. “He was playing a racing game,” Mr. Hobbs said. “He did ask questions, though, peering occasionally over his iPhone.”
But, Mr. Hobbs added, “We didn’t say anything. We still wanted the business.”
Having been on both sides of the boardroom/boredroom, it’s a tough call: there’s no point in competing with someone who’s thumbing away while you speak, but during the occasional stultifying soliloquy it’s nice to be able to firm up later plans for reinvigorating drinks.
What makes an iBore, exactly?
Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
