Your doctor probably loves his or her iPhone for reading news on the go as much as you do. A massive survey of U.S. doctors found that while Android use is growing in the general population, physicians prefer iPhones.
Bulletin Healthcare found that iPhone mobile consumption of its subscription-based medical news climbed 45% between June 2010 and February 2011. The growth spurt was found in its 550,000 healthcare providers.
Of the 400,000 doctors who read the news via iPhone — that’s roughly half of the practicing physicians in the U.S. — 40% are emergency room physicians.
“Despite Apple’s longer tenure in the marketplace, we were surprised by the wide margin between Apple devices and others,” said Bill Mulderry, president of Bulletin Healthcare. “Combined, the iPhone and iPad grabbed more than 90% share of use in February, while Android saw only 6% use, and other platforms like RIM and Palm barely registered.”
Some platform changes are already in the works: iPhone use fell to 79%, from 86% last June, while iPad share nearly doubled to 14% in February, up from 8% in June, they reported.
Via Pharmalive, Bulletin Heathcare
Nicole Martinelli is a San Francisco freelance writer who heads up Cult of Mac Magazine, our weekly publication available on iTunes. You can find her on Twitter and Google+. If you’re doing something new, cool and Apple-related, email her.
