I like to imagine that Bulletproof started out as a pitch by Mobigame to develop an official, first-person game based upon the Matrix trilogy.
“Okay, dudes, get this: here you are, and you’re Neo, and there’s like five agents in front of you, shooting at point blank range, and then you stop time, and then you start punching the bullets right out of the air, and OH MY GOD IT’LL BE AWESOME.”
“Pass,” says Warner Bros. But no problem: you just change the background, slap some vaguely Soviet guard hats on the agents, and sell the whole game to Amnesty International, pitching it as a way to raise awareness of human rights violations around the world.
Now that’s business savvy.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
