The NBA season is set to tip off on October 28th and Beats is ready to celebrate with a new epic ad all about King James’ return to Cleveland.
The long cinematic ad is similar to Beats’ incredible World Cup ad, and flashes between LeBron’s fierce workout regimen he went through this summer – while rocking the Beats earbuds of course – as well as showing spurts from his past like St. Vincent-St. Mary high school, his old Spring Hill apartments, and his mom.
Check it out:
https://www.youtube.com/watch?v=YCOgaWSfxxs
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
7 responses to “Beats drops epic commercial celebrating LeBron’s return to Cleveland”
Beats & Apple : not the best, but always the coolest. It’s the fucking truth.
Companies like Microsoft, Samsung, Google and Blackberry would kill for this kind of exposure but they’ll likely never have it.
Money can’t buy you love and it can’t buy you cool. Apple has curated a level of style, class, sophistication and trending popularity since day one. It just so happens that they also make great products.
I liken my investment in Apple products like a relationship: none of them are perfect, there’s rain and shine, good times and bad times but through it all I wouldn’t trade Apple for anything else.
The ad is quite epic and although I’m not a huge fan of LeBron’s there’s no denying what this ad does for LeBron’s legacy while strengthening the Beats brand he himself helped build (and made a handsome $30 million from the Apple acquisition).
Amazing ad, stellar campaign and another testament to Apple’s prowess.
Let’s not forget all of those industry experts they’ve hired that span not just technology but fashion and fitness. If you can’t tell Apple’s about to break into new markets, markets that no other “technology” company has ever dared to venture, you’re not paying attention.
Beats was only the beginning. I think we look back 10 years from now we’ll look back at 2013 and 14 as the years Apple started their epic run and reign.
Who cares what a basketball player wears as far as headphones? They aren’t experts in audio anything, they are basketball players. I guess there’s a LOT of stupid people and kids that get easily suckered into celebrity promotional advertising when unrelated people endorse a consumer product. If I was going to look up to someone for guidance on an audio product, I would look at the top mastering engineers, they are the people that master the content we listen to. I would look at who I felt does the best mastering job and find out what they use, if I needed to look to someone for a pair of headphones, otherwise I’ll listen to headphones until I find a pair I like. But I certainly don’t care what a basketball player wear, especially since he’s probably paid to wear them.
So you say.
Neither do I, but to answer the question (who cares what a basketball player wears): Apparently a whole lot of people, as clothing, accessory and Tech companies all flock to sign these athletes, musicians and celebrities. Face it bro, while I totally agree with you – we’re in the minority here. AND – it doesn’t take away from the fact that this is a great piece of advertisement, which is well crafted and very well executed.
It’s also how they make $1.5 Million easily. They sponsor and advertise new products featuring top stars like Lebron James.
LeBron James isn’t “A basketball player,” he’s “THE basketball player” right now. Not to be snarky or disrespectful at all, but let’s try endorsing a set of earphones with the top audiophile at the top of his/her craft right now. Name that person and let’s see if anyone recognizes the name.