https://www.youtube.com/watch?v=9xAJmdhQzJ4&feature=youtube_gdata
Golf aficionados — or viewers agog about Tiger Woods’ emergence from hibernation — might have noticed a curiously new AT&T in a TV spot during the start of the PGA Masters in Augusta on Thursday.
The ad, along with several more similar ones AT&T will air and the company’s website, display the new public face of AT&T, complete with refreshed logo and new slogan: “Rethink Possible.”
The logo isn’t a huge departure from the old one, but the slogan hints at big change, and the message that the telcom will be doing things differently from now on is all over their website, where the iPhone still features prominently. It also looks as if AT&T has finished using TV spots to squabble with Verizon over 3G service.
Of course, the timing could just have to do with the fact that AT&T is trying to capitalize on the popularity of Tiger Woods (whom they once sponsored, before severing ties in the wake of Woods’ sex scandal).
Nevertheless, with Apple’s unveiling of iPhone OS 4.0 and its new feature that runs VoIP apps in the background, this rebranding might be a first step in AT&T’s path to shedding minute plans, as we suggested earlier. If not, it signals that AT&T has taken such a beating in public opinion recently it’s been forced to change its spots.
[via AppleInsider]
