Starting Sunday AT&T customers will be faced with a $36 fee for upgrading to a new device. This is a 100% increase from the current fee of $18! You ask yourself why, why would AT&T impose a 100% increase on a fee so outlandish that the majority of carriers wave? I say it’s to make up for the 4 billion dollar loss they took on the failed T-Mobile merger. They say it’s because:
“Wireless devices today are more sophisticated than ever before. And because of that, the costs associated with upgrading to a new device have increased and is reflected in our new upgrade fee,” “This fee isn’t unique to AT&T and this is the first time we’re changing it in nearly 10 years.”
I guess we should be thanking them, you know, for the 10 years that the fee stayed the same? Another slime move by a carrier in an attempt to pick our pockets for fees they should be paying. Anyone remember the Verizon fiasco when they tried to charge customers an extra $2 for paying their bill? The outrage from consumers resulted in Verizon ultimately abandoning the fee in favor of consumer satisfaction. Let’s hope AT&T does the same, but then again, there’s a reason why AT&T remains the worst carrier when it comes to customer satisfaction.
Source: BGR
2 responses to “AT&T Doubles Down On Upgrade Fee, Reminds Us Why They’re Last In Customer Satisfaction”
This will be my convo when the iPhone 5 comes out.
Me: You’ll wave that fee for the two I’m buying
Rep: Sorry, we cannot.
Me: Sorry you’ll lose another 2 years of revenue from me for two lines. I’m off to the Verizon store now.
“…a fee so outlandish that the majority of carriers wave”
Why would the carriers wave at the fee? Or at the users? ???
Perhaps the author meant “waive”?