Santa has come and gone on his sleigh, and Apple has profited along the way. A survey from Ace Metrix, a TV ad analysis firm, has revealed that Apple’s Santa Siri commercial beat out 34 other Santa-themed spots to win the crown of most effective ad for the 2011 holiday season.
Apple’s commercial, featuring Santa and the iPhone 4S’s Siri assistant, scored a 652 out of a possible 950 points in Ace Metrix’s survey, topping competitors like Pillsbury, Coca-Cola, and Nintendo.
GigaOM reports that Ace Metrix’s survey took “relevance, persuasion, watchability, information and other metrics” into consideration. The results are reportedly “representative of the U.S. TV viewing audience.” Ace Metrix summaries Apple’s success to the simple fact that “Santa sells.”
If predications are to be believed, Apple will sell an incredible amount of iPhones, iPod touches, and iPads this holiday season, breaking previous records. Santa may need to consider moving his base of operations to Cupertino, California.
https://www.youtube.com/watch?v=5qcmCUsw4EQ
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
7 responses to “Apple’s Santa Siri Commercial Named Most Effective Ad Of Holiday Season [Report]”
sounds like microsoft sam on crack, the incline has began… sorry but true.
Anyone else notice the Apple logo glowing on the back of the iPhone?
It never was glowing, though. It was simply reflecting off of the environment being the logo is essentially a polished metal with a mirror-like finish.
Do you know which company made the ad for them or makes their current ones?
Cmon Apple fix that piece of crap you call AirPlay…
OSX Lion Doesn’t support Power PC Products…Hows that an upgrade if it’s missing previous Capabilities?
Power PC products are old and outdated. Why would Apple continue supporting a product that hardly anyone uses?