Apple has just reported record earnings for Q2 2010. Earnings and profits were the best ever for a non-holiday quarter, and sales of Macs and iPhones were up by a big margin. The only blip is iPod sales — down 1 percent year-on-year.
“We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent,” said Steve Jobs in a statement. “We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.”
Highlights:
- Q2 2010 revenue = $13.50 billion
- Profit = $3.07 billion, or $3.33 per diluted share. (Last year, revenue = $9.08 billion and profit = $1.62 billion)
- Gross margin = 41.7 percent, up from 39.9 percent last year
- 2.94 million Macs sold (up 33 percent year-on-year)
- 8.75 million iPhones sold (up 131 percent year-on-year)
- 10.89 million iPods sold (down one percent year-on-year)
Leander Kahney is the editor and publisher of Cult of Mac. Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
Leander has written for Wired magazine, Scientific American, The Guardian, The Observer, The San Francisco Chronicle, MacWeek and many other publications.
